Facebook has 1.23 billion daily active users on average, making it the biggest social networking site. Around 85 percent of all these users are from the U.S. and Canada.
And, did you know that 1.15 billion of all daily active users access Facebook from their mobile phones? These people have access to Facebook, regardless where they are. In fact, the average Facebook user spends almost an hour every day across Facebook’s suite of applications.
Facebook Influences Your Customers’ Decisions
Facebook has become a part of people’s lives—whether it is to reconnect with their friends, play games, or to make a purchase. Considering the amount of time people spend on Facebook, it’s not surprising that they are influenced by the content they consume.
Facebook’s persuasive powers come to play when consumers see that their friends, family members have bought a product or read product-related comments on their friends’ Facebook pages. In fact, one in three Facebook users has purchased a product or service after sharing, liking or commenting on it.
Photos, graphics, videos, and infographics customers can easily share all help companies convince their potential customers to buy their product or service. Shoppers click on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website. More than half of these shoppers end up making a purchase.
Before customers take that leap to visit your store and buy your product, they are likely to do their research. Digital interactions influence 49 percent of all in-store purchases. Online shoppers worldwide also read product reviews, comments, and feedback on the retailer’s site, on social media, or on blogs—this may take place before or during the shopping experience itself.
People log on to their Facebook accounts to feel good. Most people don’t realise Facebook activities such as catching up with their friends or liking their posts causes the brain to release dopamine, endorphin, oxytocin, and serotonin. These chemicals are responsible for feelings of happiness and well-being. Most purchases are emotionally motivated, and associated with feelings of happiness, well-being, and fulfillment—whether buyers admit it or not.
The Future of Facebook Advertising
This year, more businesses are beginning to see the power of Facebook ads. Around 80 per cent of business-to-consumer marketers and 68 per cent of business-to-business marketers are interested in learning about Facebook ads. Meanwhile, 57 per cent of businesses plan on increasing their use of Facebook ads.
Your Competition is on Facebook. How about You?
There are at least 65 million businesses on Facebook, and four million of those businesses are active advertisers on the site. A whopping 86 percent of social marketers already regularly use Facebook ads as well. Almost 90 percent of B2C marketers are using Facebook ads, compared to 79 percent of all B2B marketers.
Connect with your customers through Facebook advertising by getting in touch with us today.