The Latest Inbound Marketing Content from Whitehat

Posted by Michael Talburt on 19-Aug-2016 17:00:00

Accelerate Your Hotel Business Plan With Inbound Marketing


In the world of content marketing, being visible is everything. For hotel managers, start creating a hotel business plan with the help from a trusted inbound marketing agency to start your online campaign today.


Create unique, excellently written or produced content for your hotel business. With the nature of news changing every day, there is a higher need to adapt to the pace of how the written word is now produced.


But if your content about hospitality business doesn’t receive the type of traction that it should, none of that means anything. With all that it has to offer, hotel marketers need to include generating and approving their own industry news in order to keep up with their clientele.


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Posted by Clwyd Probert on 17-Aug-2016 17:00:00

Inbound Marketing for Hotels

If you wish to keep your hospitality business ahead of your competition, you must devise a marketing strategy that fully caters to the needs and demands of the market.


To be more precise, if you want to survive and have a competitive edge over other hotels in your city, it is very important for you to adopt new marketing methods and tactics to satisfy the needs of foreign tourists and travellers.


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Posted by Michael Talburt on 12-Aug-2016 17:00:00

Going Inbound: Marketing for your Hotel Accommodation Needs


For any travel buff, accommodation is the first thing that enters their mind when it comes to deciding where to go. When travelling so far from home, it is easy to become lost in the options that have been given to you; from bedsits to grand, opulent suites, hotels nowadays are catering to different budgets and tastes.


More often than not, their chosen residences will end up defining their stay there. Better services lead to better word-of-mouth promotion, and that kind of good word is something that cannot be faked. Inbound marketing has received a reputation for allowing their subscribers to see how much of an impact their promotional work has given them.

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Posted by Michael Talburt on 09-Aug-2016 16:00:00

Dominate Google’s Local Search Results With These Four Simple Tactics

Local search has been a great help for smaller businesses and bigger businesses with multiple locations. When optimised correctly, your company can easily stand out in the local search results.

Unfortunately, this is often easier said than done. Google, in line with their commitment to providing exceptional user experiences, continuously tweaks its local ranking algorithms. These continuous updates can make it difficult for businesses to maintain the results of their current online marketing strategy.

We understand that such scenarios can be frustrating. As a leading inbound marketing agency in London, we constantly monitor changes in the local search landscape and adjust the components of our Local Buzz techniques to ensure our service remains effective and efficient.


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Posted by Michael Talburt on 22-Jul-2016 10:00:00

Inbound Marketing Leads for Life Science Providers


Life science marketing is a relatively new field in that it encompasses a plethora of topics. From healthcare to food science, it is a broad, interdisciplinary study that is rooted firmly in scientific knowledge and observation. This sort of dry information and data-based actions will benefit from several inbound marketing methodologies that will surely come in handy in promoting and building life science-based brands.

Smart marketing makes for careful planning, observation, and execution of your target audience, much like one would go about a scientific experiment. Those with business savvy can make a living through providing life science products and services that will benefit others and the environment through the world they live in.

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Posted by Michael Talburt on 20-Jul-2016 10:00:00

Inbound Marketing for Life Sciences: Blogs and Content Creation


One of the ways that you can capitalise on your online presence is to apply inbound marketing strategies to your existing posts. This is a relatively cost-free way to ensure that your website gets higher click-through rates and customer satisfaction. The way to do this, however, is more complicated than it seems. There is so much content available on the Internet, and of each variety, there is a plethora of choices that include visual and written media.


These choices alone could overwhelm the typical customer. Inbound marketing content’s role in regards to satisfying client expectation is to build a relationship of trust between the content provider – yourselves – and the audience you wish to attract.

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Posted by Michael Talburt on 18-Jul-2016 10:00:00

Get Your Money’s Worth: An Inbound Marketing Checklist for Life Scientists

In a world where everyone is becoming increasingly mobile, scientific research must be written and delivered to the public in ways that they can understand. With the effects of man-made environmental destruction becoming even more rampant with each passing year, there is also a higher need to recruit research assistants that share the same passion and dedication to work. Science, technology, engineering and mathematics courses – also known as STEM – are needed more than ever in addressing real world concerns. Regardless of the cause, there are ways that we can fit an inbound marketing scheme into the marketing, promotion, and human resource departments of our industry. Those in the industry should respond accordingly to the changing wants and needs of the public today, as there is now an increasing interest and demand for the development of the sciences.

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Posted by Michael Talburt on 15-Jun-2016 10:00:00

Integrate Content Marketing With Search Engine Optimisation

Search engine optimisation and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.


SEO and content marketing are two separate distinct disciplines indeed.  But they go together.  They fit very well.  And both must be integrated for optimal results.

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Posted by Michael Talburt on 11-Jun-2016 10:00:00

Inbound Marketing Spotlight: Instagram


 When we think of communicating, we often think of what we can do with words. Text-based media often requires less space, and photographs usually took a long time to process before you could view them. Today however, there are many forms of marketing that combine both the written word and images to massive effect. Even the best inbound marketing companies will have to integrate Instagram to their online marketing strategies. 

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Posted by Michael Talburt on 09-Jun-2016 10:00:00

PPC: Earn A Pretty Pence With An Inbound Marketing Agency in London

 Marketing has always been an open-ended art, where there are no rules. Traditionally, fledgling businesses would have trouble trying to establish advertising with the capital that they have. With various inbound marketing companies in London being preferred online and outbound marketing having a “spend more, gain more” mentality, it would often cost more to advertise than to actually create the products or services itself.


Advertising has always focused on investing a lot of time and money on attracting customers to your products or services. Imagine being able to track where you advertising efforts reach, significantly earning revenue and website traffic for your business. You get to be paid to advertise your own company, which maximises profits in the long run. 

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