Whether you own a local business or are in charge of a company with international prospects, there is no more important time than the present to invest in online marketing strategies.
Pay-per-click campaigns are one of the most efficient marketing strategies to employ. However, dealing with search engine ad algorithms makes it more difficult to get your advertisements seen by your targeted audience.
Digital marketing can be a difficult field to navigate. For many busy business owners, learning and managing the marketing side of their business seems impossible.
“Digital” Marketing The number of active “internet users” has increased every year for the last 20 years. The technological advancements of society has had a staggering effect on marketing. Marketing began as a simple job of posting an ad on your [...]
From optimising pay per click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires expertise an average business usually falls short of. Digital marketing [...]
Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
You want to get more customers You want to increase your sales You want to expand your brand And you want to grow your business.
This is a transcript of the talk at the HubSpot User Group(HUG) meeting in June 2019 by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London.
Introduction If you are planning to promote and market your business online, you just cannot avoid using pay-per-click (PPC) advertising. Google, with its AdWords product, enjoys the lion's share in paid online advertising, but managing PPC bids can [...]