How Video Marketing Affect Your Potential Customers’ Buying Decision

by Michael Talburt on February 23, 2017

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When you wanted to watch a video, did you turn to TV or did you log on to YouTube? If you answered YouTube, it shouldn’t be a surprise as a study shows that YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network.

A Video on your Website Increases Conversion by 80%

A Google-commissioned Nielsen study also reveals that in an average month, eight out of 10 of the 18- to 49-year-olds watch YouTube. Other video-sharing websites—such as Daily Motion and Vimeo—also boast of large and highly engaged audiences.

 

The amount of time people spend watching YouTube videos has more than doubled over the years, and YouTube videos account for two-thirds of the premium online videos watched across all devices among millenials.

 

Videos play a large role in customer experience.

 

Thanks to its wide-reach, video is one of the most accessible forms of content to potential customers. Incorporating video marketing into your online marketing campaign increases the chance of a front page Google result by 53 times, and increases conversion by 80 percent.

 

Google ranks pages with high quality content (pictures and videos) better than those without any media content. The more time spent on a web page also helps boost your Google ranking, and visitors who view videos on retail sites stay at least two minutes longer than those who don’t view videos.

 

Beyond having search engine optimisation value, video delivers results because it feeds people’s appetite for visual content through color, motion, and sound. This is what makes it so memorable to the viewers, and that’s why it’s an ideal platform for those who want potential buyers to relate with the messages they are trying to convey.

 

According to a survey conducted by Google, 68% of YouTube users watched YouTube to help make a purchase decision. Video will increasingly inform consumer decisions and connect businesses with people on the internet. Studies show that 92% of shoppers say visuals are the most influential factor affecting purchase decisions and that almost 50% of internet users look for videos related to a product or service before visiting a store.

 

Video is also one of the most frequently viewed content on social media, which also plays a part in making a conversion happen. Native Facebook videos have a 135% greater organic reach compared to photos, while 82 percent of Twitter users watch video content on Twitter. Having a video in an email leads to 200-300% increase in click-through rate. Simply putting the word “video” in the subject line of an email increases open rates by 19 percent, increases click-through rates by 65 percent, and decreases unsubscribes by 26 percent.

 

The future of your customers’ Internet habits lie in video.

 

In 2015, 18- to 49-year-olds spent 4 percent less time watching TV, whilst time on YouTube went up by 74 percent. In this note, another study predicts that 50 percent of all TV viewers under age 32 will not subscribe to a traditional paid TV service by 2025.

 

Globally, IP video traffic will increase from 70 percent in 2015 to 82 percent of all consumer Internet traffic by 2020. Global IP video traffic will also grow threefold from 2015 to 2020, with a compound annual growth rate of 26 percent, while Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.

 

Your competition use video marketing to convince people and so should you.

 

Seventy-three percent of business-to-business (B2B) and 60 percent of business-to-consumer (B2C) marketers use video as part of their content marketing tactics. Over 62 percent of B2B marketers have rated videos as an effective content marketing tactic in 2016.

 

If you are not using videos to help existing customers understand your products or to allow potential customers to discover your business, then you are losing out on chances of influencing people to choose you.

 

We’ll get to know your business, your objectives, and your market. We’ll also help you devise video marketing strategies aligned with your goals. We have the tools and technology to help you put your best foot forwards in every step of your campaign.

 

Take that one great step towards video marketing and future success by reaching out to us today.

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Topics: Video Blog