Social Media is a platform where users are able to create content, share and distribute content as well as participate in social discussions. Studies show that one in six minutes online is now spent on a social network. Here are some statistics that you should take a look at:
- Facebook has 1.65 billion monthly active users.
- Twitter has 320 million monthly active users.
- LinkedIn has more than 400 million members in over 200 countries and territories.
- Instagram has 400 million monthly active users.
- YouTube boasts over a billion users—almost one-third of all people on the Internet.
It goes to show that your target market and current customers alike are spending more time on social networks sharing status messages, tweets, photos, and videos.
Brands are stepping up their game and are on social networks as well.
It’s not just your customers who are using social networks, brands—including your competitors, are using it! They are communicating and engage with users, promoting their brand, giving information about their products and services as well as helping them with prompt customer service. With an active presence on social they are gaining the trust and loyalty of customers.
Will you wait until your customers get swayed by your social media-savvy competitor?
Just how powerful is social media?
Social media is not just about communicating and engaging your customers. With the variety of things you can post on social media, it can do so much for your brand’s marketing strategy.
Through social media, you can showcase your brand not just to your (already) followers but to theirs too. When you share content on social media, you share your content to the rest of the world.
Make sure your brand is presented consistently through different social media networks because who you are on social media reflect your brand.
Let’s face it, people will talk about your brand, products and services and it doesn’t matter if you are listening to them or not. Social media gives people a platform to voice out their opinions freely and it includes their opinion about you.
The good news is, you can use social media to respond to comments or sentiments, and even counter negative content with positive content. Show your customers you’re listening and they will see you in a better light.
Share your content on social media networks! If your fans and followers love it, they will like, favorite, repost, and retweet. Once they share your content, you can naturally increase traffic to your website.
Social media is a fast-paced online environment, what is trendy today will not be the same next week so with that in mind, always make sure you have fresh, engaging and informative content.
Customer Service Platform
People nowadays use social media to send enquiries to brands and they expect you to answer. Social media has helped brands be able to respond to their customer's problems and questions faster.
But, social media doesn’t end here!
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Other related articles worth reading:
- Social Media Spotlight: Twitter Inbound Marketing
- Your Business Success Can Largely Depend On Social Media Marketing
- Make the Best Out for Your Business Through Facebook Ads Marketing
- Social Media Optimisation: Know Your Social Buyer Anatomy & Get Sales
- A Social Media Agency Helps Businesses with Social Network Engagement