Almost half of all Internet users look for videos related to a product or service before visiting a store in London and the United Kingdom. With 68 percent of YouTube users watched videos before deciding whether to purchase a product or not, you don’t want to miss the opportunity to influence your customers through video marketing techniques for them to choose you.
[Infographic] Video Marketing Statistics to Guide your Digital Marketing Decisions
Your Potential Customers Turn to Videos to Help with Purchase Decisions
Aside from making your London business easier for your customers to find you on Google, several studies show that having a helpful, informative video that shows how to use your product or service increases conversion by almost 80 percent.
Also, when you are sending emails, people are twice or three times more likely to open emails with videos in them.
Where are Your Potential Customers Watching?
The time people spend on YouTube has doubled, so it shouldn’t be surprising that it accounts for two-thirds of the premium online video watched across devices.
On mobile devices, YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network. Meanwhile, native Facebook videos have a 135 percent greater organic reach compared to photos, whilst 82 percent of Twitter users watch videos posted on top social networking sites.
What are Your Competitors Doing?
More marketers and businesses are giving importance to video marketing, as 60 percent of marketers are already using videos, whilst 73 percent of marketers plan on increasing their use of video.
A study also shows that 62 percent of B2B marketers rated videos as an effective content marketing tactic, whilst 60 percent of B2C marketers say they use pre-produced video as a content marketing tactic. Don’t get left behind.
Where is Video Heading?
A study predicts that 50 percent of all TV viewers under age 32 will not subscribe to a traditional paid TV service by 2025. Meanwhile, IP video traffic will comprise 82 percent of all Internet traffic by 2020, up from 70 percent in 2015, whilst Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent.
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