Refreshing and republishing old content is one the most effective and efficient ways of improving the organic traffic to your site. Historical Optimisation, as it’s sometimes known, is the process of taking your existing content (blog posts, landing [...]
How would you describe what SEO is today? This is a nice, broad one to kick us off with. We’ll try and get through as many of these questions as possible and do our best to follow up as well. What we thought would be useful in talking about here is [...]
Updated 2nd June 2020 In the fast-paced world of the 21st century, human beings are highly dependent on technology. The ubiquity of the internet has revitalised the way we participate in information exchange. This, combined with the capitalist [...]
White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.
Updated 16th June 2020 When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks highly on search engines such as Google and Bing, internet users are much more likely [...]
From optimising pay-per-click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires the kind of expertise the average business lacks. Digital marketing [...]
Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.