From optimising pay per click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires expertise an average business usually falls short of. Digital marketing [...]
Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.
Most people don't really understand Search Engine Optimisation [SEO]