In today’s fast-paced world of the twenty-first century, human beings are highly dependent on technology. The onslaught of the screen has revitalised the way we participate in information exchange. This combined with the capitalist nature of today’s [...]
White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.
When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks high on search engines, such as Google and Bing, the likelihood that internet users come across your page is [...]
From optimising pay per click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires expertise an average business usually falls short of. Digital marketing [...]
Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.