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Must-Have SEO Components [2019 Review]


Campaign Research and Analysis

 Every SEO campaign needs to undergo a thorough research and analysis before anything else. Gaining insights on the overall status of your website is paramount. A study conducted by SEM Rush on 100,000 websites, and 450 million pages, revealed that 50% of the sites suffer from duplicate content, an issue that can cause pages from within the same site to compete for rankings.

Campaign Research and Analysis - SEO Components 2017

Site Indexing & Crawl-ability Reports

 Site indexing includes Broken Links Checking & Reporting and Site Speed Checking & Reporting. About 35% of websites have broken internal links, while 25% have broken external links. Another study shows that 47% of consumers expect a website to load in 2 seconds or less. If it takes more than 3 seconds to load, 40% of consumers jump to other sites. You don’t want to lose your customers simply because your website takes forever to load, do you?

Site Indexing and Crawlability Reports - SEO Components 2017

Local Optimisation

 A local search behaviour study by Google found that four in every five consumers conduct local searches on search engines either through their smartphones or desktop computers. It also revealed that consumers who conduct local searches act quickly, such that 34% of those who use their computers or tablets and 50% of those who use their smartphones visit a store within a day.

Local Marketing Optimisation - SEO Components 2017

Mobile Optimisation

According to Kleiner Perkins Caufield Byers (KPCB), mobile digital media time was significantly higher at 51% compared to desktop. Another study shows that 56% of mobile searchers would call a business, while 54% would make a purchase.

Mobile Optimisation - SEO Components 2017

SEM Preparation

Google tag manager will be installed on your website to prepare it for search engine marketing. The Google Tag Manager will help you conveniently track your campaigns and deploy marketing tags every time you launch a new campaign.

Search Engine Marketing Preparation - SEO Components 2017

Onsite Optimisation

Onsite optimisation includes website content writing and optimisation, Meta tags optimisation and H1 Optimisation. 72% of marketers from across the globe cite content creation as an effective SEO tactic. 48% of the respondents also cited keyword/phrase search as another effective SEO tactic.

A study of 100,000 websites and 450 million pages showed that title tag issues are not just very common, but also diverse. 43.2% of people tend to click on a result based on the Meta description. Title tags send a strong on-page SEO signal, and must not be ignored.

About 20% of sites have multiple H1 tags, 20% have missing H1 tags and 15% have duplicate information on their title and H1 tag. Header tags create a useful hierarchy for both search engines and web users.

Website Content Optimisation - SEO Components 2017

Image Optimisation

A study by Buzzsumo shows that having at least one image in your content leads to more shares. SEMrush found that 45% of analysed websites have images with missing alt tags and another 10% have broken internal images. With image optimisation, we will make sure all your images are there and optimised.

Images Optimisation - SEO Components 2017

Social Media Optimisation

Your potential customers are heavily engaged on social networks. In a study conducted by Nielsen, 70% read others’ experience, 65% learn more about companies, brands and products on social media. Furthermore, 53% compliment brands and 50% express concern about brands, products and services.

Social Media Marketing Optimisation - SEO Components 2017

Monthly Content Production

A study revealed that the annual growth in unique site traffic is 7.8x higher for content marketing leaders compared to non-leaders. Also, more than half (56%) of marketers believe that personalised content promoted higher engagement rates.

Google Amplified Content Marketing Production - SEO Components 2017

Quarterly SEO Maintenance

According to eMarketer, 89% of marketers stated that SEO improves search rankings, website traffic, and lead generation. To make sure that your SEO strategy is aligned with your current status, a quarterly audit should be performed.

Quarterly SEO Maintenance Services - SEO Components 2017

Video Marketing

Did you know that by the end of 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic? Marketers who use video in their marketing strategy saw growth 49% faster than non-video users.

Video Marketing Services - SEO Components 2017


Compared to plain text articles, consumers respond better to visual content like infographics. A study by search engine journal shows that infographics are 30 times more likely to be read by potential customers and businesses that use infographics experiences up to 12% traffic growth than those who don’t. 

Infographics Marketing Optimisation - SEO Components 2017

Additional reading

Download SEO Myths to Leave Behind