SEO is not just about producing and distributing content in the form of articles anymore. It is about taking content to a higher level and putting in other forms of digital marketing into an integrated mix.
Google, as a matter of fact, uses numerous ranking factors to display web pages in the search results. These factors also include technical aspects that only a seasoned team of SEO experts in London and the UK can effectively execute.
SEO, indeed, has gotten more technical more than ever.
After extensive research and testing results with search engines, clients, and their customers, we have arrived at our new SEO 2017 service with the best that the latest technology and rigorous best practices training could offer.
Here are some of the critical components we have integrated into our new SEO 2017 strategy addressing some of the most important SEO ranking factors:
- Mobile Optimisation
- Local Optimisation
- Social Media Optimisation
- Image Optimisation
- SEM Preparation
- Quarterly SEO Maintenance
- Google-amplified Content
- Video Marketing
- HTTPS Migration
- Advanced Mobile Pages
It is crucial that your website render correctly across mobile devices. Google prioritises ranking mobile-friendly sites for searches in mobile. In fact, 85% of all pages in the mobile search results now are mobile-friendly by Google’s criteria.
- Business Information Checking and Verification
- Local Search Competitor Analysis
- Local Data Aggregators Check
- Google Map Citations
- Local Citations Audit
- Local Citations Building
Social Media Optimisation
- Social Media Account Setup and Optimisation
- Social Media Content Distribution
- Image Dimension Optimisation and File Size Compression
- Image File Name, Alt Text, Title, and Description Optimisation
- Meta Data Optimisation
- Website Logo Optimisation
- Google Tag Manager Installation
- Confirmation / Thank You Page Creation
- Contact Us Page Creation
Quarterly SEO Maintenance
- Quarterly Reports
- Technical Site Errors
- Content Issues
Google- amplified Content Writing (500 Words per Theme) and Publishing. Google loves Google. Useful, relevant documents, with links to your site, in Google Drive with a public URL generate strong SEO signals that enhance rankings and site visits. We will create a 500-word article and publish them on Google Drive. One will be converted to a PDF file, and the other will be posted as a Google Doc file.
Video marketing is one of the most powerful tools for promoting your brand, service, and product. By doing this, you will have increase your search engine rankings, click-through rate, engagement, and boost conversion rate. We will create a 30 to 60-second video that is auditory and visually engaging.
Infographic is the most effective strategy in digital marketing to present data or information in a visual graphic form. An infographic represents your message in a visually pleasing and effective manner, and can also sustain the attention of your readers. An infographic also facilitates higher search engine rankings when used together with other techniques such as blogging and social media sharing. We will create an infographic with the goal of attaining high engagement, shares, and backlinks.
HTTPS is a protocol for secure, encrypted connection between a website and a user’s browser. Google made HTTPS a search ranking signal to encourage webmasters to switch to it to keep everyone safe on the web. We will run a Google website audit and then install an SSL Certificate on your web server to provide secure, encrypted connection between your website and users.
Advanced Mobile Optimisation
Accelerated Mobile Pages or AMP is an open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.
These improvements to our SEO methodology will thrust your business toward higher visibility in the search engines, more traffic, and leads, more engagement and conversions. The things we do in our SEO program is simply unparalleled in the industry. Contact us now for more information.
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