The Whitehat Blog

How to Attract Clients to Your Website

INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.
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Inbound marketing strategy: How SEO and pillar pages really work

Most people don't really understand Search Engine Optimisation [SEO]
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Inbound Marketing Strategy: How to Align Sales and Marketing Teams

Hubspot User Group Meeting Meeting March 2018 - London HUG
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Posts by Topic
Customer Service

Customer Success Using HubSpot Service Hub: The New Way to Win

We're going to talk about customer success in 2020, and we're then going to go through a few success strategies, keeping in mind that there are a ton of strategies that we could cover on customer success. We're going to target about three that [...]

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Web Design

Creating Pages in HubSpot CMS Hub

We’re here to walk you through a hands-on workshop for creating pages in the CMS Hub. We'll go through what the new CMS hub is and then cover in a little bit more detail how Themes and Drag and Drop Page Editing work.

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Inbound methodology

Improving the Customer Experience Through Customer Journey Mapping

First, let's talk about our intention today. One: we're going to build empathy for our customers by using a customer journey map. Two: we're going to improve the customer experience using HubSpot and Service Hub. Quick caveat about this second [...]

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Inbound Marketing

Getting Started With Inbound PR

We’re here to talk about inbound PR and give you some very practical tips, having worked with over 200 HubSpot marketing agencies to consult and help them grow their businesses with inbound.

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hubspot

Building a Lead Generating Chatbot

There’s so many implications to building a good chatbot, and so many advantages to having a chatbot on your site that can allow you to scale your marketing, sales and service business operations. So without much more delay, let's get right into it.

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Content Marketing

SEO Strategy

How would you describe what SEO is today? This is a nice, broad one to kick us off with. We’ll try and get through as many of these questions as possible and do our best to follow up as well. What we thought would be useful in talking about here is [...]

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PPC Management

4 Google AdWords Strategies For Companies On A Shoestring Budget

We're going to look at managing Google AdWords, which is an interesting topic since it’s something that's not really talked about a huge amount in the inbound world. It's only really more recently become part of the HubSpot world because in many [...]

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inbound marketing agency

Attribution Reporting Fundamentals

We’re going to be covering a topic that is really fascinating and incredibly relevant for anybody who’s using the HubSpot platform – anybody who's doing digital marketing. We're talking about attribution reporting. It's one of the main reasons why [...]

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Account Based Marketing

Account Based Marketing ABM in HubSpot

Overview of ABM If you’ve been paying careful attention to HubSpot for the last few years, we’ve been talking about ABM a little bit. We’ve partnered with Terminus and others and we’ve done some webinars and blog posts. However, the main feedback [...]

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About Whitehat Inbound

“White hat search engine optimizers improve the usability of a website, help create great content, or make sites faster, which is good for both users and search engines.” - Matt Cutts, Google Engineer

 

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Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% color "melody" color="#8bc541", export_to_template_context=True %} /* change your site's color here */

{% color "harmony" color="#209fd9", export_to_template_context=True %} /* change your site's secondary color here */

 

{% set topHeaderColor = "209fd9" %} /* This color is solely used on the top bar of the website. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set ctaImagePadding = "" %} /* If your image is not to sit on the bottom of the frame, change this value to "100px", otherwise keep it at 0 */

{% set buttonRadius = "0" %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off