From optimising pay per click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires expertise an average business usually falls short of. Digital marketing [...]
This is a transcript of the talk at the HubSpot User Group(HUG) meeting in June 2019 by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London.
Introduction If you are planning to promote and market your business online, you just cannot avoid using pay-per-click (PPC) advertising. Google, with its AdWords product, enjoys the lion's share in paid online advertising, but managing PPC bids can [...]
Hubspot User Group Meeting February 2019 - London HUG
Breaking Down the Vidyard 2019 Benchmark Report for B2B Video Content It's here! The Vidyard 2019 Benchmark Report has been an invaluable source of video content statistics over the last few years. This year's edition gives some incredible insights [...]
You can build the most beautiful, smooth, and branded landing page ever. And, you can have an incredible website with the most intuitive, easy-to-use user interface. But, here's the thing. You're not going to convert everyone. In fact, you're only [...]
This is a transcript of the talk at the HubSpot User Group (The London HUG) meeting in April 2019 by Brian Sexton a Principal Channel Account Manager at HubSpot in Dublin.
Trying to decide which content management system to use? It's a tough choice. With the market saturated in CMS options (e.g., WordPress, HubSpot, Drupal, Joomla, etc.) picking the right one can seem daunting. After all, the CMS you choose is going [...]
If you run a business, you've probably heard of digital marketing agencies before. But, what exactly do they do? Sure, digital marketing agencies, well, market your brand, but what does that consist of?