Shepherd's Bush, London (April 21, 2014) – Trusted online marketing agency Whitehat SEO Ltd.recently launched a free e-book to support various businesses on the best practices in reputation management. Titled “How To Make Money Using the Power of Reviews & Testimonials”, the helpful guide shares the company's insider techniques for small- and medium-sized businesses to get more customers and to create more revenue.
The company believes that building a five-star reputation online is important to acquire new clients and to retain current ones. The content-packed handbook, which can be downloaded on the company's website, teaches business owners and content strategists the different techniques to utilise the power of online customer feedback in several third party review sites. In addition, entrepreneurs can learn how to increase their businesses' online visibility by engaging with their customers by requesting and responding to feedback.
According to a 2013 Local Consumer Review Survey by SEO tools company BrightLocal.com, 8 in 10 persons say they value online customer reviews as much as personal recommendations. As reviews are becoming a more integral part of consumer decision making, the company aids its business partners to develop a great overall customer experience to shift searchers into their direction through online reputation management. These entrepreneurs need proper strategies to generate positive reviews and to respond to negative reactions. The way a business publicly acts on complaints and praises serve as the basis to show that they appreciate and deeply care about serving their customers.
Aside from providing online reputation management, Whitehat also offers site audit SEO and pay per click campaign management, social media management and search engine optimisation. Find out more about the company's services by visiting their website at www.WhiteHat-Seo.co.uk.
About Whitehat SEO Ltd.
Whitehat SEO Ltd. is a highly regarded SEO agency in London, England that specialises in helping small- and medium-sized businesses build their visibility on the Internet. Their proficient team of SEO specialists, led by CEO Clwyd Probert, has intimate knowledge of the latest technology and recent developments in the industry so entrepreneurs can achieve more sales and build a better brand. They are dedicated to provide customised and effective solutions specially tailored for each client.