The Whitehat Blog

Hubspot User Group Meeting Meeting September 2018 - London HUG This is a transcript of the talk given by Pete Nichols ,from HubDo, at the HubSpot User Group Meeting in September 2018, in London.

There is a new realm of possibilities that open up doors to your hospitality business when you start using marketing your business inbound. Is your hotel management business plan checking in with the right inbound marketing mix for your business? [...]

Search engine optimisation and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on UK SEO without doing content marketing while others think that doing content marketing eliminates the need for [...]

  Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up. Creating useful content and great user experience for your target [...]

It is now much easier to create your own fifteen minutes of fame. As seen in the popularity of celebrities discovered on the Internet, there is a sudden shift with how people consume media – and indeed, on how they connect with others. Interpersonal [...]

There was once a time when expanding and growing a business became very costly. It meant the presence of a physical space in the area you want to expand to, or else costly shipping and courier fees. This is no longer the case. Cookie cutter shapes [...]

In today’s digitally driven world, there’s no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running [...]

  The rise of the internet and the inter-connectivity of the world around us has had an incredible impact on almost every aspect of our lives. From the time-intensive social media that consumes our personal lives to the convenience of online [...]

One of the primary goals of a search engine optimisation campaign is to get websites to the top of search engine results pages (SERPs). However, there are some companies that employ shortcuts to achieve this goal, and such practices are regarded as [...]