SEO Ranking Factors Study – A Glimpse At Our New Product Direction

by Clwyd Probert on March 9, 2016

Ever wonder why your Google page rankings never seem to change? It may seem that search engines bring out results based on relevance, but with a little insider know-how, you can figure out a way to market yourself and – literally – come out on top.

Search engine gear.

 

With websites such as Buzzsumo, SearchMetrics, and search engines like Google and Bing, we can easily come up with relevant goals, namely:

  • Research-backed Product Development
  • Industry Best Practices
  • Future-Proof / Ready for Innovation and Continuous Improvement

However, we can only integrate these goals if we put in the work that comes with them. In order to give our clients satisfactory results, our products aim for quality.

 

CONTENT : Fresh, Relevant, Innovative

Good content is often a challenge to create. Despite having amassed technology and knowledge, it still requires imagination and a certain kind of intelligence to be able to capture an idea and put it into an easily digested form, be it in words or pictures.

SEO algorithm

Google position graph for content topics authority

Quality, in-depth content is seen to be able to boost rankings significantly. Before, Google only ranked articles by the appearance of certain keywords that have been previously given. Nowadays Google now prioritizes an article’s relevance to said content.

 

The length of articles has also been shown to be a factor, but only up to a given point; pieces ranging from 1,000 – 2,000 words gathered the most correlation between shares and re-links. In other words, anything below or higher than that number has been seen to relate to less website traffic.

google position graph based on content word count

Another way to improve content rankings is to be smart in optimizing keywords to be used. While proof terms can make it easier for a reader to identify your topic, it must also not appear to be completely self-promotional; keyword stuffing will significantly lower your page’s Google ranking. Instead, the flow of words must be natural enough to not be noticed, but easy enough to be identified in search engines.

Google position graph for title tags with exact match keywords

Images are self-explanatory, as humans are visual beings. Especially for entrepreneurs that deliver goods and services, seeing images accompanied with their content reinforces the message that the words are trying to convey.

 

Google position graph for contents with image

 

Connecting The World, One Backlink At At Time

The more websites reference one’s pages, the more qualified one appears to your prospective audience. It’s that simple, really: Appealing to more people makes a certain business appear more accessible and professional. It also earns you credibility with search engines like Google.

 Google position graph for referral domains

Higher-ranking authorship in Google’s standards result to more page viewers, which means that SEO practices should be considering referring domains, in hopes of getting references back. The more interconnected these pages are, the more credible they seem to be.

 google position chart based on external backlinks

 

Focusing on quality macro- and micro-content makes other domains reference your pages more. Having the same content and sharing it all the time leads to spam, which will end up in decreasing or even getting rid of your content’s ranking altogether.  

 

Free Guide To Business Blogging

 

User Experience as a Tool

Humans are visual beings. A website serves as an extension of the brand itself, and as such, the service that they receive there has a substantial impact on how they will continue patronizing one’s business.

 

Websites have to be user-friendly, and the numbers show: it simply makes it easy for both Google to rank your content, and for users to assess your content.

 

Apart from that, site speed  can turn users off. If your website has any unnecessary graphics or content, take it out; your website traffic will reflect that change accordingly. If all of your pages have slow loading speeds, this will give way to a high bounce rate. You want to bring in users to stay on your website, and not the other way around.

 

Lastly, HTTPS sites will often bring in more traffic than not. Web browsers will warn if your page is not secure or up to date, and as such, one should frequently update web pages often to avoid this.

 

 

 

 

Topics: SEO Services, Inbound Marketing