The Content Marketing Post: Benefits of Blogging for Business

by Clwyd Probert on February 19, 2016

The Inbound Marketing Blog

Blogger writing an article on a laptop computer for a marketing blog

For many people, keeping a journal will seem like an old-fashioned pastime from a bygone age and yet, if we called it blogging, it suddenly seems modern and interesting. Fundamentally, they are one and the same, but creating a content marketing blog can give your business the edge it needs, particularly when it comes to your inbound marketing strategy.

Any inbound marketing campaign starts with an Inbound marketing blog post. After all, what would the internet be without something to read? The need to create new, engaging and, more importantly, original content is why blogging is the first port of call when it comes to inbound marketing, but how do you make it work for you? How do you attract the clientele that is going to make your marketing strategy a success? Let’s take a look.

The Best Inbound Marketing Blogs

Bloggers and businesses like you will take that empty screen and build on it. Through careful planning, informed opinion and business insight, your blog will grow. A great blog develops quickly. It’s contagious. Before you know it, you’ll have tapped into a huge community of like-minded people, attracted to your site who engage with your business and help to create a following which is loyal, passionate and committed.

Of course not any old blog is going to drive traffic to your site. The old adage that ‘content is king’ has never been more accurate, particularly when it comes to inbound marketing. Blogs that engage the reader are one of the most powerful ways to attract new visitors to your site. Websites that spin the same standard article, often with few changes, proliferate the net, but rarely stand out from the crowd. Potential customers can go to any number of sites to read basically the same article, but what people really want is new, regular, engaging, original content that they know will only, and can only, come from your site. That’s what makes blogging a unique and powerful tool in your marketing arsenal.

When it comes to including a blog on your site, there is really no debate to be had. Blogs help to build an audience. That has been proven time and time again. They have been doing it successfully around the world (wide web) for many years. By creating educational content, customers will very quickly learn that your site is the thought leader in its respective field. They will begin to associate original, well-researched, articulate and informative content with your business, your brand and your product or service. A connection that is strong, long-lasting and ultimately financial beneficial to you. This is the the first phase of the Inbound Marketing Methodology.


The blogs you generate should, primarily, address two main issues. Firstly, your blog should speak to them in a language they will understand, and on a topic you both share an interest in. Secondly, they should answer any questions that they may have. Whatever your area of expertise is, blogs are a way to inform, educate, get people talking (via comments), sharing (across social media) and interacting with you. Once you have them, that’s where the fun really begins and we’ll talk about the next step in our next blog.

You may not realise it, but there’s also a financial benefit to blogging. According to research from our inbound marketing partner, HubSpot, the world’s leading marketing and sales platform, companies that prioritise blogging are 13x more likely to be increasing their Return on Investment year on year. With those kind of figures, can you afford not to be writing a blog?




Now if you want to take this further, we have created a free guide to business blogging. It's our eBook "Writing A Greate Business Blog: A Guide To The Best Content Marketing Blogs"

Free Guide To Business Blogging


Topics: Info Articles, Inbound Marketing