The Whitehat Blog

  Business Networking We used to just call it ‘meeting people’, but in this increasingly connected business world we all live in, it’s become known as networking. Having a time to meet potential new business contacts, partners or suppliers can [...]

Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing [...]

Social media. Where would we be without it? It might seem like it’s been around forever, but in just a few short years, it has changed the way we live personally and professionally. It has changed how we connect, how we share and how we keep in [...]

We’re nearly there! This is the penultimate blog in our journey through the inbound marketing methodology. As the ‘Delight’ segment comes to a close, we’re going to take a look at smart text, sometimes referred to as smart content. In our last blog, [...]

  Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up. Creating useful content and great user experience for your target [...]

  The end is nigh! Don’t worry, it’s not a premonition about the end of the world, but fair warning that we’re approaching the end of our journey through the inbound marketing methodology. As we continue to look at the ‘Delight’ segment, we’ve [...]

When was the last time you heard the word “tweet” referenced to a bird? These days, tweeting is mostly done by humans in a record 340 million times a day, all thanks to a nifty little website – and now mobile app – called Twitter. The influence of [...]

It is now much easier to create your own fifteen minutes of fame. As seen in the popularity of celebrities discovered on the Internet, there is a sudden shift with how people consume media – and indeed, on how they connect with others. Interpersonal [...]

There was once a time when expanding and growing a business became very costly. It meant the presence of a physical space in the area you want to expand to, or else costly shipping and courier fees. This is no longer the case. Cookie cutter shapes [...]