So you’ve listened to a few podcasts and really like the idea of it but don’t know how it could help you grow your business? For starters you are probably thinking: why should I podcast, where do I start, what is best practice, and who will listen? [...]
It’s well known that websites benefit from a strong backlink profile – with good, authoritative external websites linking back to yours. What’s less talked about is how internal links on your site can also really help you rank on search engines.
Refreshing and republishing old content is one the most effective and efficient ways of improving the organic traffic to your site. Historical Optimisation, as it’s sometimes known, is the process of taking your existing content (blog posts, landing [...]
A Content Distribution Strategy will make the most of your content and social media channels
How would you describe what SEO is today? This is a nice, broad one to kick us off with. We’ll try and get through as many of these questions as possible and do our best to follow up as well. What we thought would be useful in talking about here is [...]
Note : You can download the slides from this presentation here . This is a transcript of the talk given by Juliana Nicholson from HubSpot at the HubSpot User Group Meeting in June 2018 in London.
This article is a summary of the HubSpot Academy masterclass about “Trailblazing your content marketing strategy”, by HubSpot content marketing professor Justin Champion. It forms part of the new search engine optimisation strategy (SEO) based [...]