Outdated SEO Trends Come and Go, But the Fundamentals Stand the Test of Time
As a leading SEO agency, we've seen it all when it comes to digital marketing trends. One minute, everyone is obsessed with the latest ranking factors or platform updates. The next, they're off chasing the next shiny object promising a quick fix.
In over a decade in this industry, we've learned that continuously changing search strategies rarely deliver the results clients seek. Instead, it leads to wasted time and budget spent endlessly revamping your approach.
Our advice? Resist the urge to jump on every bandwagon, and keep your focus on powerful, proven digital marketing fundamentals.
We're talking about evergreen strategies like optimizing your technical site performance, building high-quality backlinks through strategic outreach, and developing search-friendly content built around your audience's intent.
Clients have seen tremendous success when sticking to the SEO basics. By ignoring flash-in-the-pan trends and investing in thoughtful content and link-building, clients grow their organic traffic quarter by quarter.
Will emerging technology like AI impact marketing? Of course. And you should dedicate around 10% of your time to exploring if and how these innovations may enhance your efforts. But chase unproven trends, and you run the risk of compromised performance.
Ready to stop chasing every shiny new object? Our SEO strategists can help you double down on the fundamentals and optimize using data-backed best practices. Reach out today to schedule your free strategy session!
Keyword-stuffed blog posts might deliver quick SEO wins, but they rarely drive business results. To generate traffic that converts, you need in-depth, engaging content built around your audience's intent.
Compare-contrast articles, comprehensive how-tos, and list-based posts tend to perform best when optimized for topics your audience cares about. For example, software company AppGen saw conversions increase 36% after focusing on in-depth buyer's guides over short blog posts.
But creating high-quality content is about more than word count. Follow these best practices for optimizing:
Fail to focus on quality and conversion potential, and you'll compromise results. For example, we have seen companies increase their blog cadence without optimisation. Higher output led to a 4% drop in organic traffic and 12% lower conversion rates.
A high-quality website won't rank without the proper technical SEO fundamentals in place. Factors like site speed, mobile optimization, and structured data may not be glamorous, but they can make or break your performance.
For example, one e-commerce site we audited had 50% of its pages excluded from Google's index due to technical errors. Implementing proper URL structures and sitemap protocols got them reindexed in under 3 weeks, increasing organic traffic by 20% almost immediately.
Follow these best practices to reinforce your technical SEO foundation:
Neglect technical SEO, and you compromise your entire strategy before you even start. Ready for a complete technical audit and roadmap for optimizing your site's foundation? Our experts will assess your current performance and provide tailored recommendations for maximizing visibility.
Executing targeted outreach campaigns remains one of the most effective tactics for earning high-quality backlinks and boosting domain authority. But mass outreach rarely delivers results. The key is being selective and strategic with your efforts.
For example, we helped non-profit build partnerships with major publications through narrowly targeted pitches. Despite only conducting outreach once per quarter, they increased referral traffic by 34% in less than a year.
Follow these tips to optimize your strategy:
Research shows that high-authority links can increase ranking potential by over 67%. Ready to start building strategic partnerships?
It’s tempting to believe AI will overhaul marketing, but the reality is it’s best used to augment proven strategies. When applied correctly, AI tools like copywriting assistants and data analytics software provide leverage to scale efforts while maintaining quality control.
Be cautious in over-relying on AI alone. For example, in one instance a company handed over their entire content operation to AI tools. This resulted in a 55% drop in traffic as quality suffered.
The takeaway? AI should enhance your SEO foundations, not drive your strategy. Try incorporating tools incrementally to augment efforts. But keep the focus on timeless best practices in creating quality content, improving technical site factors, conducting personalized outreach, and most importantly, understanding your audience.
Did you know that 91% of marketers who consistently invest in core SEO practices see increased organic revenue year-over-year?
The data doesn’t lie – ignoring proven strategies in favour of flashy new tactics rarely delivers. If you want sustainable returns, keep your focus where it matters most:
Of course, innovations like AI have an important role as well. Intelligently incorporate new tools to amplify your efforts – not drive them altogether.
Ready to stop gambling on trends? Schedule a strategy call with our experts today. We’ll conduct an in-depth audit identifying optimization opportunities tailored to your business goals. Plus, we’ll provide a battle-tested game plan for cost-effectively driving results in 2023 and beyond while keeping your core SEO foundations stronger than ever.
Don’t leave your visibility to chance. Lock in results aligned with your growth objectives with a balanced, optimization-focused SEO strategy.
Short answer - the SEO fundamentals that have worked for over 20+ years continue delivering results. Our clients who balance core tactics like quality content, technical optimization, and strategic outreach see an average 32% increase in organic leads year-over-year.
Focus on: