The most influential blogs that you must subscribe to this year.
Owning a business comes with numerous responsibilities and competitive times. The increasing global competition means you have to keep yourself well updated on market demands. So, it is essential to keep yourself acquainted with the new technology and trends, or you will fall behind. Similarly, technology has replaced the traditional marketing tactics with digital marketing.
Digital marketing helps to attract customers by using smart promotional strategies. Increasing brand awareness is achieved through social media, search engine rankings, the company's website, blog, and emails. The job of the digital marketers is to create online content which addresses all the valuable information about a brand.
It caters to the customer's expectations and needs to help them with their problems and goals through the creation of valuable, remarkable, online content.
It also reduces the reliance on the outbound way of marketing, which involves old-school sales tactics such as cold-calling and paid advertising campaigns.
"Inbound digital marketing aims to earn customers rather than purchase them and to gain their trust."
It can only be possible when you know what your customers want and how to provide to their needs. Since digital marketing is more involved than conventional marketing, it is crucial to use a proven methodology. Thanks to digital marketing blogs, it has become easier to learn how to advertise your products in a way that generates more customers organically. So if you are a brand owner looking for assistance to help you boost your business, then you are in the right place.
Here is a rundown of 21 of the best digital marketing blogs guiding millions of people through the world of online digital marketing. Go through the list and subscribe to your favourite blog now!
It started as an online community and blog in 2004 by the founders, Rand Fishkin, and Gillian Muessig. It was initially named SEOmoz, where the world's best SEO experts gathered to share their innovative ideas and research.
Gradually, the team introduced their SEO guide for beginners, and it eventually led to the creation of the first SEO tools. To increase growth and expand the SEO services, they took their first funding in 2007 to produce new tools and ideas. In 2009, SEOmoz welcomed their first 5,000 subscribers and continued to help the industry with latest SEO ideas.
SEOmoz revamped itself to Moz in 2013 while also introducing Moz analytics, which involved features for social media, content, and rankings. They welcomed their new CEO, Mozzer Sarah Bird, on the 10th anniversary of Moz. The primary marketing resources which Moz provides include workshops and training, community Q&A, beginners' SEO tool kit, and the blog.
The Moz blog is the SEO hub where you can find all the expertise you need about online marketing tactics and strategies. The blog covers all the essential do's and how to's to help you upgrade your SEO game. It is often not easy to understand the mechanics of SEO, but Moz blog helps to know them from the basics. Such as the recent article named '7 Proven SEO Reporting Best Practices That Boost Client Retention' is suitable for people who might not have prior experience in SEO marketing.
It has similar sources available for both business veterans and beginners, making it one of the best accessible blogs for digital marketing.
It is one of the leading blogs about inbound marketing, which is serving entrepreneurs across the globe. Inbound marketing is the kind of marketing strategy that helps customers to attract and engage throughout the buying process. It differs from traditional marketing because it does not aim to manipulate the customers but delightfully entice them into buying the products. It refrains from commercial advertising, spam emails, and pop-up ads.
Therefore, the HubSpot blog assists entrepreneurs with its new marketing insights, ideas, and inspirations to help them sell smarter and faster. For example, it focuses on encouraging better communications through new ways such as video marketing.
Hence, the blog helps to keep the followers well informed of the latest trends in the industry. It also provides them with the tools needed to trigger the productivity, initiate human-friendly sale process, and effectively connect with your customers. Moreover, one of the attractive features of HubSpot is the division of the articles into different categories.
So you can choose from marketing, sales, or service. Over 65,000 people from more than 100 countries are using the award-winning software to improve their marketing skills. So if you are also on a business venture and require some help, then this blog is for you!
3. Neil Patel
Who does not want more traffic to their blog business blog? There are millions of websites running on the internet, so how do you make sure your blog tops the chart?
If you also have these questions in mind, then quickly visit the Neil Patel blog for all answers. Neil Patel's blog is known to have helped digital marketers from all levels of expertise. It is one of the best one-stop resource libraries for seasoned experts to beginners with comprehensive guides and SEO tips and tricks.
The blog reveals the code to excel at boosting the traffic even in the competitive industries and help companies grow. It uncovers some brilliant tactics to drive a large number of valuable traffic to the websites. They are mentioned in the articles ranging from the secret to top ranking on Google to the ways of gaining more followers on Instagram. Other than the contents dealing with how to's, it also covers the articles about the worst SEO marketing strategies. So it helps to refine the marketing abilities by showing the correct path.
An internationally recognised SEO expert, Brian Dean, founded Blacklinko to teach lessons about online businesses. The marketers began to grow their business sharply because of his smart and practical SEO strategies published on the blog.
Search engine optimisation helps to increase the performance of a particular website by making sure it makes up to the first list of the Google result. However, Search engine optimisation works well if it is operated in the best way, which guarantees to boost up the website.
So, if you want to learn everything about SEO, Backlinko should be referred to because it is the master of all SEO needs and requirements. The blog helps people to gain better rankings and assist in creating high-quality content. It contains all the updated SEO techniques and tricks, such as the keywords research for SEO.
You are missing out on a lot if you have not read the Backlinko blog yet.
Customers' desires and expectations are integral for any business to flourish. It is the customers who need to be pleased and served. The clients and customers act as a driving force for the business, so there is always a need to focus your services according to the most popular demand of the public.
People are naturally more attracted to new things. People get bored with the same products / services and might look for other opportunities to get some change.
So how do you get to know about their mindsets and what they want from the producers? HelpScout blog talks about what is best for the client and teaches how to interact with them engagingly to ensure more sales.
The posts on the blogs are about promoting a better relationship with the customer by replacing the traditional methods of marketing. It suggests marketing strategies to help companies deliver excellent services according to the demands of the customers. They have got some interesting articles, so do not forget to check out their website.
ViperChill is the centre of SEO trends and research providing companies with the latest research updates. It is an easily accessible website packed with numerous unique blogs, each having a well researched analytical content. The posts are long, but they consist of different examples and updated information regarding digital marketing.
So, do not forget to add it in your reading list if you have not already!
Becoming a social media influencer comes with constant hard work and dedication. Other than creating exciting content, it is also crucial to make sure it reaches the desired audience.
There are many companies out there which have excellent content yet known by a small public. The GroupHigh blog helps companies to promote their content and reach a higher number of people. The blog also has tips for better marketing and examples of high-end industries which excel at it. You will learn a lot from their stories so hurry up and give it a read!
Critical thinking always helps to bring something new to the table, which is different from the stereotypical ways deployed by most marketers. Similarly, Unmarketing helps marketers to deviate from traditional and overused marketing strategies and encourages to adopt modern techniques.
It is indeed true that people like something different and new, so it is a smart suggestion to un-follow the old path of marketing. The Unmarketing blog supports you with less mediocre and mundane tips and introduces you ways to market your brand in its different approach. So, if you are tired of the old digital marketing procedures, then Unmarketing is especially for you.
As the name suggests, Business 2 community blog works to bridge the gap between the customers and salespersons. It has a variety of articles under different sections which deals with topics like world news, brand views, finance, and much more.
There is a separate section for sales and marketing where you can find helpful tips for SEO content, customer care, and email marketing.
Technology has become the heart of evolution as with every passing day, technology is taking over our lives even in the trivial aspects of it. So, if you want your business to flourish, you must be aware of the updated demands of the market and acknowledge the evolution seeping into the business world. It is essential to do your research with scrutiny to keep yourself updated on the evolving business trends. Before delving into new ideas, weigh the pros and cons of executing it and how the clients would respond to it. Make sure to take calculated decisions before cementing your plans. For all the newest updates, Social Media Today is one of the excellent choices.
Founded by Robin Frey Carey in 2007, Social Media Today is one of the leading publication blogs operated by Industry Dive. The blog talks about the current updates of the social media world.
Many articles are involving social media strategies as per the new trends and culture. Their posts are easy to understand and relevant to the current time, which makes it the best consulting blog for company owners. Many famous brands use Social Media Today for guidance, and it is also rated as one of the most recommended blogs.
It embarked its journey in 2007, and since then, many top brands have relied on them for digital marketing. It masters in covering all the social media needs for a brand and the related experience for it. They create relevant content, promotional strategies, and media trends to improve social marketing. It has some great examples of better social media marketing, so do not waste a minute to check them out.
As the name is self-explanatory, Grow designs leadership and marketing strategies to help brands rise. They have free resources available on their website, which is powering hundreds of companies to improve their marketing strategies.
You can easily download the resources from the site, which can help you learn about crucial KPIs for your growing company or about customer acquisition.
Small scale business often struggle with financial and budgeting so they can not invest much in digital marketing. However, Duct Tape Marketing caters to the need of small scale business owners by giving them free marketing advice on their blog.
Even though the guidelines available on the blog is for small business, it is also beneficial for more prominent companies. Their blog covers all the instructions about SEO tools, management, and earning referrals.
Time management is the key to success, and we all religiously believe in that. It is often not simple to organise and manage the marketing process while maintaining efficiency. CoSchedule blog helps with best project management plan and strategies to organise marketing workflow.
The posts are also accompanied with free templates to help you understand proper product marketing strategy. CoSchedule also provides free marketing calendar template and a whole social strategy e-book bundle.
The marketing calendar is best to keep all the stakeholders aware of their tasks, deadlines, and updates they need. It is an efficient way to delegate the tasks and projects to the members so that the team's productivity swells up. So it is time to get rid of interrupted workflows, spreadsheets and mistakes to save both your time and cost.
Do not lose interest just because of its peculiar name just yet because this blog might be your breakthrough to digital marketing. Owned by the marketing executive, AJ Kohn, Blind Five Year Old is an exclusive business blog specialising in search. It mainly focuses on product marketing and advertising strategy to help companies compete well in the industry.
The blog has a vast range of published articles grouped into their respective categories. So you can dive into the site by selecting your choice of interest such as marketing, web design, technology, advertising and much more.
16. Social Triggers
Derek Halpern is a founder of Social Triggers and also an expert entrepreneur. His blog is all about marketing business and suggestions for tackling the competitive market. The articles are full of tips for using data-driven content marketing to get more traffic, sell more products online, and attract a broad audience.
Multiple resources teach how to build an audience and attract readers. They inform you how to advertise your product and write in a way which helps to increase its sales. Social Triggers has every day growing community, so do not be lazy and subscribe as soon as possible to be part of it.
17. Marketing Profs
They believe in 'learning changes lives' which is why they provide marketing training to the entrepreneurs through their blog. MarketingProfs presents online education, such as online training sessions and conferences, resources, and guidebooks, as well as online events.
All these services help to hone the skills of the entrepreneurs which they could implement in their practical life. They have a vast library of material required to master the art of digital marketing. Their resources are divided into content type, topic, and element to assist you to filter the resources without any hassles. You can access their articles from any part of the world because MarketingProfs know how to make life more comfortable.
The Ahrefs blog is an online tool kit to help you improve the SEO and marketing strategy. The expert marketing practitioners have published hundreds of articles about topics like SEO basics, SEO tools, link building, and website traffic, which are also best of the Ahrefs blog.
These articles help you understand and analyse the chances of ranking on Google, the regular traffic, and the maximum reach of the website. This way, you can work better to improve the status of your company in the market by employing new strategies.
Impact blog aims to redefine the digital marketing platform by providing next-generation solutions to entrepreneurs across the globe. They deliver innovative content to the clients, which helps them to transform the digital marketing tricks to grow their business successfully.
The writers of the blog are experienced marketers and entrepreneur leaders who bring technical expertise to the readers. They develop new marketing instruments which help to accelerate the growth of the companies. So what is better than receiving some expert insights for marketing without paying a penny?
It was founded in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow to upgrade the level of content marketing. The Content Strategist is also a recipient of several awards including Digiday's Best Content Marketing Platform.
It excels at incorporating art with science, integrating technology, and developing a strategy to achieve exuberant content. The blog has all the necessary resources needed to learn the skills of content marketing while also explaining the need for content marketing to earn more money. Still confused about it? Then read the recent article which describes how content marketing makes money.
Every website needs quality contents free of errors and fallacies. If the editorial material lacks accuracy and has flawed facts, then it gets challenging to impress the customers. It is required to consult the professional digital marketers to make sure that the content on the online blogs is comprehensible and up to the mark.
Fortunately, the Buffer blog has articles, which makes it easier to understand the crucial skills and traits a social media manager needs to learn to produce excellent content. It helps in social media marketing by providing free tips and tricks for improving the content. Materials like 'The Art of Copywriting: How to Write Better Captions that Get Engagement' are worth a read.
This is our roundup of 21 best digital marketing blogs for 2019 which you need to check out, but we aren’t done here. Here’s a bonus blog for you!.
Bonus Blog. Whitehat
The Whitehat blog is all about learning marketing strategies and the ways to attract an audience. It has the ultimate guide to digital marketing agencies and how they function. Articles include the necessary steps to help you promote your website and watch the traffic sweep in. There is a complete guide to SEO updates for you to adapt better to the changes technology brings in the world.
So, what are you waiting for? If you are in the process of starting a new business or having troubles to promote it, then subscribe to any of the above blogs free of cost and use the knowledge to grow!
The above marketing blogs are a subjective list that we think are important. This list of resources should provide inspiration for those of you that are looking for help and inspiration.
But maybe we missed our your favourite blog? Put a comment below and let us know ho you think are the main thought leaders today in the world of digital marketing.