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Track your Online Marketing Investment the Smart Way

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive [...]

You need to track your organic presence and traffic metrics

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have any analytic code installed on your website? How many people are visiting each month? How many are new visitors? What's your bound rate and what is [...]

Take Your Brand Seriously: Why You Need to Optimize Your Brand

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target [...]

Marketing your Hotel with a Local PPC Agency

It’s not unusual for people to want to take time off and get pampered in luxurious surroundings, such as a hotel with a respectable number of stars. In his piece for 4Hoteliers, Vikram Singh states the importance of pay per click management for [...]

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