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Social Media Marketing Strategy

My name is Ketna Mistry. I'm a Social Media strategist. Now there are definitely some parallels that we can draw from everything that we've just heard to what Social Media is all about. I am going to speak to you about Social Media strategy.

Go Beyond Local Search: [Infographic] - Local SEO

Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic] More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are [...]

Establish an Optimal Marketing Budget for Your Business

Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the [...]

Make the Best Out for Your Business Through Facebook Ads Marketing

Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like Facebook Ads to get in touch with current and potential [...]

Video Marketing Increases Your Brand Engagement

Did you know how significant videos are for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable [...]

What is White Hat SEO?

White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.

What is Black Hat SEO?

Updated 16th June 2020 When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks highly on search engines such as Google and Bing, internet users are much more likely [...]

Google Grants for Charities: An In Depth Guide

Around the world, there are billions of individuals with the means to support charities. Although these numbers provide sky-high possibilities for support, the difficulty is in reaching a large group of this population. For non-profits, reaching a [...]

How To Run A PPC Audit

For those interested in learning more about online marketing, two tactics every online marketing pro must be familiar with are search-engine optimisation (SEO) and Google Ads also known as pay-per-click (PPC) marketing.

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