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My name is Ketna Mistry. I'm a Social Media strategist. Now there are some parallels that we can draw from everything that we've just heard to what Social Media is all about. I am going to speak...

Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and...

Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like Facebook...

White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.

Updated 16th June 2020

When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks highly on search engines such as...

Around the world, there are billions of individuals with the means to support charities. Although these numbers provide sky-high possibilities for support, the difficulty is in reaching a large group...

For those interested in learning more about online marketing, two tactics every online marketing pro must be familiar with are search-engine optimisation (SEO) and Google Ads also known as ...

Whether you own a local business or are in charge of a company with international prospects, there is no more important time than the present to invest in online marketing strategies.

Pay-per-click (PPC) campaigns are one of the most efficient marketing strategies. However, dealing with search engine ad algorithms makes it more difficult to get your advertisements seen by your...