You’ve probably realized that in this Digital Age, owning a business website is now a must rather than a luxury. Unfortunately, simply owning a website isn’t enough to draw in the customers your business needs. According to several studies, 75% of online searchers never scroll past the first search results page; in other words, if you’re not on top, potential customers won’t find you. Which is why you need a special form of promotion known as White Hat SEO services.
Luckily, there are several ways you can land on the first page. If your website needs a long-lasting boost in ranking, consult SEO services in London like Whitehat SEO Ltd. on how you can start using these effective internet marketing methods:
Content Marketing
Content marketing is a strategy where SEO copywriters create articles related to your industry and connect them to your products and services. These articles will help you rank better for certain keywords that potential customers are likely to type into their search query. As a result, your website is bumped a few notches up the results page.
Still confused about what content marketing is? Think of it as a form of business blog. An article from The Startup Magazine provides more information:
"When it comes down to it, blogging in business is as much about connecting with your audience as it is informing them, and frequent updates give the business a personal edge rather than just a brand name. Nestlé, for example, is a multinational corporation which more or less promotes itself, but it still finds the time to publish Nestlé Kitchens, keeping users informed with cheerful updates and recipes."
Local Buzz
Online reviews are a driving force in today’s market as they help potential customers decide whether to patronise a business or not. That in mind, it’s probably a great idea to make it easier for potential customers to find your positive reviews.
Experienced SEO services can help you establish a profile on Google Plus Local, Yelp, and other review websites to help your customers find and leave reviews. Later on, search engines can pick up on the activity on your profile and credit it to your website. Don’t forget that Google’s goal is to bring up the most relevant and trustworthy websites related to search queries.
Pay Per Click
Pay per click (PPC) ads are exactly what the name suggests: you only pay for each click the ads generate. They are designed to pop up on third-party sites that match keywords related to your business. As a result, PPC ads are a cost-effective way to generate traffic to your website and increase ranking.
(Source: Five Ways That Blogging Can Improve Your Business; The Startup Magazine; undated)