In today’s digitally driven world, there’s no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running their business and marketing their services to customers.
The truth is, building online traffic for your car body repair business or shop can really drive the growth you need on these days. This is because many car owners and motor vehicle fleet owners research car body repair shops using the Web to find a vendor of their choice who can repair a dent, or a major body damage.
Will potential customers find you online when they need your car body repair services?
Steer Potential Customers in Your Direction by Setting up a Responsive and Mobile-Friendly Website
To search for car body services, your potential customers ask for recommendation from their online friends. They read reviews and look up services on local listings and maps. They search for car body repair services on social media and engage with businesses, as well as fellow customers. They consult the major search engines such as Google, Bing, and Yahoo. In fact, almost half, or 42% of all automotive maintenance searches on Google were for “repair”.
These searches are increasingly coming from smartphones and tablets!
According to recent statistics from Google, searches for repair services from smartphones increased 74% in the past year, reinforcing the importance of the concept of the “constantly connected consumer”.
More and more customers are searching for businesses using their mobile devices, and even if they find you on SERPs, it wouldn’t matter if your site doesn’t load properly on their phones and tablets.
What is the result if your website is not mobile-responsive?
Your potential customers via mobile devices are going to get steered away from you and toward your competition. In other words, you’ll lose a lot of potential sales, decreasing your chances to grow your business.
To prevent this from happening, you need to get a professional and mobile-friendly website for your business today so that potential customers can find you and access information about your brand and services easily.
Why a Mobile-Friendly Website is Important for Your Business
Your business website is the main component of your online marketing strategy. An increasing number of customers conduct research online to make buying decisions, and a business without a website, much more a responsive and mobile-friendly one, will miss out on those opportunities to acquire new leads and sales.
Today’s customers expect brands to have a website that suits their needs, and their customer experience may be affected negatively if you don’t deliver. Thus, to cater to the growing number of customers who use mobile in search for businesses, you must have a mobile-friendly website in place. Getting a responsive and mobile-friendly website means having its layout and content adjust automatically based on the screen used by your potential customers (i.e. laptops, PCs, smartphones, or tablets).
Along with a professional website, you also need to provide your customers with engaging and informative content relating to any car body problems they have to make sure customers who need help receive appropriate initial guidance. This can help you gain the trust of your prospects as a trusted expert in car body repair services.
Get a mobile-friendly website and publish useful content. Follow these tips and you will not only increase your chances of showing up on search engine results pages (as Google mostly favours responsive and mobile-friendly sites over non-responsive ones, especially on mobile searches) but more importantly, you also establish your image as a trustful car body repair service provider that drivers can count on.
For busy business owners like you, this could be an added burden to your shoulders. Of course, your focus should stay on attending to your customers personally and running your car body repair business.
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