What Does a Digital Marketing Agency Do?

by Michael Talburt on September 9, 2019


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“Digital” Marketing

The number of active “internet users” has increased every year for the last 20 years. The technological advancements of society has had a staggering effect on marketing. Marketing began as a simple job of posting an ad on your newspaper or buying a 30 second slot during a popular television show. Those days are long gone. These “traditional” marketing methods may garner you small results, but they are not an optimal way to gather leads and reach prospective clients/buyers. The value of being able to deliver your message through several media channels only grows over time.

As society becomes more digital, it seems obvious that digital marketing has to grow hand in hand. The responsibilities and tasks associated with digital marketing have grown to encompass web design, content writing, market research, and graphic design just to name a few. There are very few people in the world who are talented in all of these areas, and in order to combat these issues, there has been a rise in digital marketing agencies.

Digital Marketing Agency Definition

A digital marketing agency is a marketing agency that focuses mainly on capitalizing on the changing landscape of the digital era. The key difference between digital marketing agencies and other marketing groups is the term ‘digital’. Digital marketing agencies are focused mainly on leveraging new technologies and using modern techniques to bolster their clients reputation and sales. While all businesses will benefit from a digital marketing agency, it stands to reason that a business that predominantly exists online will gain much more value than a brick and mortar business that is located in a rural town.

What Is a Digital Marketing Agency?

A digital marketing agency is an agency that is comprised of several talented people from diverse backgrounds. Together they are able to provide comprehensive services that will boost the acquisition, retention, revenue, and conversion rates for their clients. A digital marketing agency has a vested interest to stay together and deliver high-quality results. A single graphic designer may have trouble acquiring clients who only need a small amount of graphic design done. However, a graphic designer and a web designer may be able to provide top to bottom web page redesigns. As the number of experts in a group increases, the services offered become much more lucrative, leading to higher numbers of interested clients and better services.

A digital marketing agency will almost always outperform a freelance digital marketer. This is not to say that freelance digital marketers are not talented, but a singular digital marketer just does not have the resources to compete with a digital marketing agency. The sheer talent, capital, and experience that a digital marketing agency has will almost always outperform a single digital marketer who needs to outsource work and balance several tasks from different disciplines.

What Does a Digital Marketing Agency Do

Digital marketing agencies do exactly what traditional marketing agencies do in a broad sense. They work to build your brand and increase your sales. If a digital marketing agency that you have partnered with are not focusing on these metrics then you may want to explore other options. The differentiator of what digital marketing agencies do is in how they work on your brand and marketing strategy. Often times, digital marketing agencies do targeted and focused work that traditional marketing agencies are just unable to provide. They make data driven decisions that influence their web design, ad strategy, and search engine optimization. In an ever changing digital landscape, these services are key to acquiring repeat customers and driving reliable traffic to your site. Many traditional marketing agencies have realized that digital marketing is irreplaceable and have begun to offer these services on the side.

While digital marketing may seem simple, it takes years of experience and a talented team to produce consistent results. Always choose a digital marketing agency that is mainly focused on digital marketing, has a track record of success, and has stellar reviews from their previous clients.

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What Services Do Digital Marketing Agencies Offer?

The services that digital marketing agencies offer differ from agency to agency, but there are popular services that you can find in the majority of digital marketing agencies.

  • Website Design
  • Website Development
  • Brand Development
  • Graphic Design
  • Copywriting
  • Pay-Per-Click Marketing
  • Conversion Rate Optimization
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Influencer Marketing
  • Lead Generation
  • Email Lists and Re-targeting
  • Mobile Campaigns
  • Press Release and Media Campaigns

Every business will want to find a tailored digital marketing agency that offers exactly what they are looking for. An e-commerce shop may not be as interested in copywriting, but they may be interested in finding a digital marketing agency that specializes in search engine optimization. A small business owner that has already done customer discovery and built a working website may want to find a digital marketing agency that focuses on lead generation and conversion rate optimization.

The services that a digital marketing agency offers are diverse because the talented marketers within their agencies are also diverse. It is important to remember that just because an agency offers a service does not mean that it is exactly what you are looking for. A digital agency that specializes in a certain niche is much more likely to produce results within that niche than a digital marketing agency that is generalized and claims they can handle any project.

How Much Do Digital Marketing Agencies Charge

The next obstacle after discovering the power and value that a digital marketing agency can provide, is seeing how they can fit into your business’s marketing budget. The costs of a digital marketing agency vary in the same way that the costs of an attorney or a barber may vary. There is a general agreed upon price point, but depending on the experience, location, and services offered there is a large range of prices that digital marketing agencies charge.

A comprehensive digital marketing service will cost several thousands of dollars. To have a team of experts handle your social media, SEO, marketing campaigns, and website design could easily be tens of thousands of dollars a month. We highly suggest doing this only when your company is generating a sizable revenue and you are at a stage where you want to aggressively scale. For most small to medium businesses, the most efficient use of your money is to pinpoint what part of your digital marketing requires the most attention and finding a digital marketing agency that will cater to that need.

A small business that has been having trouble with prospective customers coming onto the page and immediately leaving may want to start off with a simple web design. If their budget allows, they may also want to subscribe to their SEO package since they are re-designing the site anyways. The digital marketing agency may charge $2000-$5000 a month, but the SEO and web design may lead to a high ROI months down the line as customers begin to organically come to the site and stay on the site. One thing to note is that you can always upgrade your services when you feel that you are ready. If a business completes their web design and SEO, they may want to now focus on conversion rate optimization and influencer marketing while dedicating a small monthly retainer to maintain their SEO. The exact services you look for dictate the charge from the digital marketing agency, and well-informed business owners will always be able to get a large ROI from their digital marketing efforts.

Why a Digital Marketing Agency?

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We hope that after learning about exactly what a digital marketing agency is and what they offer you can help you determine whether you are ready to take the next step in your marketing journey. In many ways, marketing is one of the most transparent industries where clients can clearly see whether their agency is delivering them what they promised.

Can you think of a problem in your business that needs solving? Could it be that you are in need of more leads? Are visitors to your site not purchasing anything or not purchasing enough? Is your social media presence lacking or do you lack the content to manage your social media?

As a business owner, you may be tempted to tackle all of these issues by yourself and learn from the bottom up. There is definitely a time and place for that entrepreneurial spirit, but digital marketing is a space that grows more complex over time and is densely saturated. If you are open to the idea of lessening the burden on yourself, we highly suggest contacting a digital marketing agency to see exactly how they can fit into your business. Most digital marketing agencies offer a free consultation. These consultations by themselves can be very useful in learning what aspects of your business need improvement.

If you decide to partner with a digital marketing agency, we wish you the best of luck! The best digital marketing agencies will help you develop a stronger online presence, drive traffic to your services, have more sales, and make a difference.

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Topics: inbound marketing agency

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