Why is GDPR important to marketers?
GDPR is here. Does anyone not know what GDPR stands for? Would anyone else like to discuss it with me? It sounds like a general data protection regulation with vast policy implications.
Most of our...
Inbound marketing strategy: Implementation tips
This presentation, given by Karen Rafferty, a Partner Services Manager at HubSpot, took place at the HubSpot User Group (HUG) meeting in London in September. The talk provides tips and strategies for...
Account based marketing (ABM) for life science companies
B2B life science marketers use AI healthcare consulting services to help them cast a wide net with their promotional campaigns to attract as many companies as possible to their target market. Since...
Harnessing the Power of Facebook Advertising for Marketing Managers
In today's fast-paced digital world, marketing managers in the technology and software industry face an ever-evolving landscape, brimming with opportunities and challenges. Among the myriad platforms...
SEO copywriting: A content writing strategy
Updated 2nd June 2020
SEO copywriting is often considered by many as a challenge, but it can be quite simple if you follow a structured plan. Done well, good website copywriting should be easy to...
The Power of Video Marketing: Boosting Your Digital Strategy and ROI
Nearly 50% of internet users seek out videos related to a product or service before visiting a store in London and across the United Kingdom. Considering that 68% of YouTube users watch videos before...
Charity Marketing: Inbound For Charities and Non-Profits
Updated 10th June 2020
Charity marketing, also known as cause marketing, is changing. Charities and non-profit organisations today need to find a more efficient ways to reach out to their target...
Inbound Marketing for Hotels
If you wish to keep your hospitality business ahead of your competition, you must devise a marketing strategy that fully caters to the needs and demands of the market.
To be more precise, if you...
Go to: