The Whitehat Blog

How to Attract Clients to Your Website

INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.
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Inbound marketing strategy: How SEO and pillar pages really work

Most people don't really understand Search Engine Optimisation [SEO]
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Inbound Marketing Strategy: How to Align Sales and Marketing Teams

Hubspot User Group Meeting Meeting March 2018 - London HUG
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Reputation Marketing

Online Reputation Management: Content & Social Media, Not Fake Reviews

Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews

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Reputation Marketing

Online Marketing Agency Services Scorecard [Infographic]

How to Evaluate Your Online Marketing Company [Infographic] Business owners nowadays understand the importance of working with an online marketing agency or trusted marketing consultant. London business owners won’t need to learn the technical [...]

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Reputation Marketing

Establish an Optimal Marketing Budget for Your Business

Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing [...]

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Social Media Marketing

Track your Online Marketing Investment the Smart Way

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive [...]

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Social Media Marketing

You need to track your organic presence and traffic metrics

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have any analytic code installed on your website? How many people are visiting each month? How many are new visitors? What's your bound rate and what is [...]

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Reputation Marketing

Take Your Brand Seriously: Why You Need to Optimize Your Brand

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target [...]

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Reputation Marketing

Businesses Can Improve their Image with Social Media Agency Strategies

Probably the most challenging and resource-intensive activity that businesses have to undertake when they market themselves over the Internet is managing their reputation. Establishing a good name online takes a long time, and even just a single [...]

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Social Media Marketing

SEO Company Services That Boost Effectiveness of Your SEO Strategy

By now, you’re probably already aware of the benefits of pursuing SEO for your UK business. In fact, you may already be reaping the rewards as we speak. As fantastic as those benefits are, however, there is always room for improvement. Experienced [...]

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Social Media Marketing

Pointers to Drive your Social Media Strategy with Facebook as Platform

Even if you know all about marketing your business online, you will still find social media marketing a challenge because many of the marketing techniques you learned won’t apply to such platforms. Take Facebook for instance: people don’t really go [...]

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“White hat search engine optimizers improve the usability of a website, help create great content, or make sites faster, which is good for both users and search engines.” - Matt Cutts, Google Engineer

 

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Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% color "melody" color="#8bc541", export_to_template_context=True %} /* change your site's color here */

{% color "harmony" color="#209fd9", export_to_template_context=True %} /* change your site's secondary color here */

 

{% set topHeaderColor = "209fd9" %} /* This color is solely used on the top bar of the website. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set ctaImagePadding = "" %} /* If your image is not to sit on the bottom of the frame, change this value to "100px", otherwise keep it at 0 */

{% set buttonRadius = "0" %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off