The Whitehat Blog

Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).

You want to get more customers You want to increase your sales You want to expand your brand And you want to grow your business.

This is a transcript of the talk at the HubSpot User Group(HUG) meeting in June 2019 by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London.

Introduction If you are planning to promote and market your business online, you just cannot avoid using pay-per-click (PPC) advertising. Google, with its AdWords product, enjoys the lion's share in paid online advertising, but managing PPC bids can [...]

Hubspot User Group Meeting February 2019 - London HUG

Breaking Down the Vidyard 2019 Benchmark Report for B2B Video Content It's here! The Vidyard 2019 Benchmark Report has been an invaluable source of video content statistics over the last few years. This year's edition gives some incredible insights [...]

You can build the most beautiful, smooth, and branded landing page ever. And, you can have an incredible website with the most intuitive, easy-to-use user interface. But, here's the thing. You're not going to convert everyone. In fact, you're only [...]

  This is a transcript of the talk at the HubSpot User Group (The London HUG) meeting in April 2019 by Brian Sexton a Principal Channel Account Manager at HubSpot in Dublin.

The most influential blogs that you must subscribe to this year.

Trying to decide which content management system to use? It's a tough choice. With the market saturated in CMS options (e.g., WordPress, HubSpot, Drupal, Joomla, etc.) picking the right one can seem daunting. After all, the CMS you choose is going [...]

If you run a business, you've probably heard of digital marketing agencies before. But, what exactly do they do? Sure, digital marketing agencies, well, market your brand, but what does that consist of?

(and watch the traffic roll in)

This is a transcript of the talk given by Stephen Higgins from HubSpot at the HubSpot User Group Meeting in September 2018 in London.

Hubspot User Group Meeting Meeting September 2018 - London HUG This is a transcript of the talk given by Pete Nichols ,from HubDo, at the HubSpot User Group Meeting in September 2018, in London.

HubSpot User Group Meeting Meeting September 2018 - London HUG This is a transcript of the talk given by Michael Litt ,CEO of Vidyard, at the HubSpot User Group Meeting in September 2018, in London.

INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.

This article is a summary of the presentation talk by Juliana Nicholson from HubSpot at the HubSpot User Group Meeting in June 2018. The full transcript of the talk and the video presentation can be seen by following this link. 

Note : You can download the slides from this presentation here . This is a transcript of the talk given by Juliana Nicholson from HubSpot at the HubSpot User Group Meeting in June 2018 in London.

By telling a story Ellie, a video strategist form StoryMe, starts to explain how  to use videos as an inbound marketing tool. 

Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing

Target Relevant Groups and Connections Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example: Geography Size Sector Social grouping (e.g., [...]

How to Hire a Digital Marketing Agency: Your 8-Step Guide

Hubspot User Group Meeting December 2018 - London HUG

Video Marketing: Hubspot User Group Meeting June 2018  

Impactful social media tools to save you time and money

 (and what you should know about pillar page design)

Web design is the new frontier of a modern business. It is one of the most effective ways to drive more sales and growth for the business. It is also a great marketing technique for a product or a service to easily get found online.

For 2018, HubSpot created the Enterprise, Starter and Professional Growth Suites. You get a discount if you buy the three hubs together and the CRM is included in the package.

  With many business owners like you also trying to get potential customers notice their business, simply having a website is not enough. You should do more to and because of tougher competition, relying on SEO alone just won’t cut it. With [...]

How to find the perfect SEO agency for your website SEO service providers will almost always claim that they are the perfect solution to your online marketing problems.  Here's a list of things that sets apart the best SEO agencies and why you [...]

Reach More Customers by Marketing Your Veterinary Practice Online

Many businesses view a visit to a trade show as an opportunity to take a little time out from their hectic schedule, a way to show off their latest product or scope out the competition. Whilst all of those are perfectly acceptable ways to spend your [...]

Invest Strategically in Your Inbound Marketing and Grow Your Accounting Firm Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule applies to many industries, [...]

(And build up a killer website that gets the user experience to be something special) Note :  This is a guest post written by Anthony Tisara from My Biz Niche. 

Most people don't really understand Search Engine Optimisation [SEO]

Facebook has a myriad of marketing features available to businesses whilst dynamic video re-targeting campaigns from YouTube is highly effective as well. A picture can paint a thousand words on Instagram whilst LinkedIn is a great place to begin, [...]

This article is a summary of the HubSpot Academy masterclass about “Trailblazing your content marketing strategy”, by HubSpot content marketing professor Justin Champion. It forms part of the new search engine optimisation strategy (SEO) based [...]

A guest blog by Maryann Thomas, Content Writer at CloudTask Which one are you?

Hubspot User Group Meeting March 2018 - London HUG   This is the transcript of a talk given by Ian Redmond, tropical field biologist and conservationist. The talk was given at the HubSpot User Group meeting in March 2018. It was organised by [...]

This article is a summary of the presentation talk by Christian Kinnear, Managing Director EMEA at HubSpot, at the London HubSpot User Group meeting (London HUG) on the 12th of December 2017. The full transcript of the presentation can be found by [...]

Free Inbound Marketing Resources, Really? We all know that the best things in life don't come easy, but what we also know and believe in is the fact that the best things in life don't always come with a price. This mantra rings true especially when [...]

(and create a revenue engine) This article is a summary of the presentation talk by Dan Tyre from HubSpot at the HubSpot User Group Meeting in March 2018. The full transcript of the talk and the video presentation can be seen by following this link. 

Hubspot User Group Meeting Meeting March 2018 - London HUG

(And Win The Game At The Mid-Funnel) This article is a summary of the presentation talk by Ed Fry from Hull.io at the HubSpot User Group Meeting in December 2017. The full transcript of the talk and the video presentation can be seen by following [...]

  Hubspot User Group Meeting December 2017 - London HUG

Hubspot User Group Meeting Meeting December 2017 - London HUG

This article is a summary of the presentation talk by HubSpot Partner Services Manager Karen Rafferty at the London HubSpot User Group meeting (London HUG) on the 27th of September 2017. The full transcript of the talk and the video presentation can [...]

How To Fix The Gaps In Your Marketing Strategy Through A Simple Audit

Let’s be frank - if you aren’t already implementing Search Engine Optimization (SEO) in your marketing strategy, you should be. Optimizing your site for organic search can bring a lot value to your business by bringing you quality visitors and [...]

What Are Pillar Pages and Why They Are Important For You? Pillar pages can help you maintain and hold up your sites architecture. Download this article as a free PDF to read and share, Click Here.

I'm going to talk for ten or fifteen minutes, just pitch it and ask questions whenever you want. I'm going to talk about a few things together. GDPR is something which is looming. Does anyone not know what GDPR stands for? Would anyone else like to [...]

HubSpot User Group Meeting September 2017 - London HUG Note: You can download the slides from this presentation here. Great. And can everyone hear me OK? Good Morning Ladies and gentlemen. It is absolutely my pleasure to be here this morning. [...]

B2B life science marketers are always interested in casting a wide net with their promotional campaigns in hopes of attracting as many companies as they can in their target market. Since marketing science professionals are always focused on creating [...]

Are you working hard to increase your success rate this year? We bring you the latest Inbound Sales Techniques that not only generate more sales but will help you close more deals in 2017.

To get initial guidance, people nowadays use search engine to seek legal advice. Furthermore, people are using the power of the internet to find legal services nearby. Do you know that ninety-six (96%) percent of adults are looking for lawyers [...]

  Most people seeking legal advice use Google to get initial guidance. Around 85% of them use online maps to find legal service locations near them, whilst 69% of customers use both a smartphone and a desktop computer to do their research.

Facebook is the biggest social networking site with 1.23 billion daily active user around the world. Why not integrate your digital marketing strategies through Facebook Advertising and Remarketing today?

Facebook has 1.23 billion daily active users on average, making it the biggest social networking site. Around 85 percent of all these users are from the U.S. and Canada. And, did you know that 1.15 billion of all daily active users access Facebook [...]

SEO copywriting is often considered by many as a challenge, but it can be quite simple if you follow a structured plan. Done well good website copywriting should be written in a way that is easy to understand, coherent and can prove to be one of the [...]

Almost half of all Internet users look for videos related to a product or service before visiting a store in London and the United Kingdom. With 68 percent of YouTube users watched videos before deciding whether to purchase a product or not, you [...]

  When you wanted to watch a video, did you turn to TV or did you log on to YouTube? If you answered YouTube, it shouldn’t be a surprise as a study shows that YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network.

Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo.  When running a PPC campaign, marketers can set when, where, and on which keywords do [...]

    Modern consumers tend to believe almost everything they see on the Internet, especially as they look for particular products and services. For business owners, this trend could either be beneficial or detrimental to success as potential [...]

    It’s not enough for your business to have an online presence, especially if you don’t put a lot of effort into maintaining a healthy image on the Internet. Through Online Reputation Repair (ORR), you can restore the good standing and reinforce [...]

Charity marketing, also known as cause marketing, is changing. Charities and non-profit organisations today need to find a more efficient ways to reach out to their target audience. Their marketing teams have been looking for an effective charity [...]

There is a new realm of possibilities that open up doors to your hospitality business when you start using marketing your business inbound. Is your hotel management business plan checking in with the right inbound marketing mix for your business? [...]

  In the world of content marketing, being visible is everything. For hotel managers, start creating a hotel business plan with the help from a trusted inbound marketing agency to start your online campaign today. Create unique, excellently written [...]

If you wish to keep your hospitality business ahead of your competition, you must devise a marketing strategy that fully caters to the needs and demands of the market.  To be more precise, if you want to survive and have a competitive edge over [...]

  For any travel buff, accommodation is the first thing that enters their mind when it comes to deciding where to go. When travelling so far from home, it is easy to become lost in the options that have been given to you; from bedsits to grand, [...]

  Life science marketing is a relatively new field in that it encompasses a plethora of topics. From healthcare to food science, it is a broad, interdisciplinary study that is rooted firmly in scientific knowledge and observation. This sort of dry [...]

  One of the ways that you can capitalise on your online presence is to apply inbound marketing strategies to your existing posts. This is a relatively cost-free way to ensure that your website gets higher click-through rates and customer [...]

In a world where everyone is becoming increasingly mobile, scientific research must be written and delivered to the public in ways that they can understand. Given the effects of man-made environmental destruction becoming even more rampant with each [...]

Search engine optimisation and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on UK SEO without doing content marketing while others think that doing content marketing eliminates the need for [...]

   When we think of communicating, we often think of what we can do with words. Text-based media often requires less space, and photographs usually took a long time to process before you could view them. Today however, there are many forms of [...]

Marketing has always been an open-ended art, where there are no rules. Traditionally, fledgling businesses would have trouble trying to establish themselves as effective advertising is often difficult with limited capital. With various inbound [...]

It's hard to argue with the notion that Google is the king of internet search engines. It’s not the only one out there of course, but it’s fair to say that it’s the biggest and most widely used. It has developed so much since it started in 1998, [...]

   Establishing yourself in the world of business is not an easy feat. With so much competition in the world, there is a growing number of businesses that turned to best inbound marketing companies to set themselves apart from everybody else. When [...]

Social media. Where would we be without it? It might seem like it’s been around forever, but in just a few short years, it has changed the way we live personally and professionally. It has changed how we connect, how we share and how we keep in [...]

Inbound Marketing For Life Sciences - What's it all about? In the world of life science marketing there are some basic factors to consider independent of the product or service that you are providing. You could be marketing pharmaceuticals or lab [...]

We’ve made it! After 15 fantastic blogs, we’ve finally reached the end of our journey through inbound marketing. Since we started, we’ve looked at how to attract visitors to your website, how to convert them into leads, close those leads into sales [...]

  We used to just call it ‘meeting people’, but in this increasingly connected business world we all live in, it’s become known as networking. Having a time to meet potential new business contacts, partners or suppliers can happen online, but [...]

We’re nearly there! This is the penultimate blog in our journey through the inbound marketing methodology. As the ‘Delight’ segment comes to a close, we’re going to take a look at smart text, sometimes referred to as smart content. In our last blog, [...]

  Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up. Creating useful content and great user experience for your target [...]

  The end is nigh! Don’t worry, it’s not a premonition about the end of the world, but fair warning that we’re approaching the end of our journey through the inbound marketing methodology. As we continue to look at the ‘Delight’ segment, we’ve [...]

Social Media is a platform where users are able to create content, share and distribute content as well as participate in social discussions. Studies show that one in six minutes online is now spent on social network. Here are some statistics that [...]

As we’ve worked our way through the inbound marketing methodology, so far we’ve looked at attracting visitors, converting them into leads and worked on closing the loop that turns them into customers. You might think that now they’ve bought [...]

When was the last time you heard the word “tweet” referenced to a bird? These days, tweeting is mostly done by humans in a record 340 million times a day, all thanks to a nifty little website – and now mobile app – called Twitter. The influence of [...]

It is now much easier to create your own fifteen minutes of fame. As seen in the popularity of celebrities discovered on the Internet, there is a sudden shift with how people consume media – and indeed, on how they connect with others. Interpersonal [...]

There was once a time when expanding and growing a business became very costly. It meant the presence of a physical space in the area you want to expand to, or else costly shipping and courier fees. This is no longer the case. Cookie cutter shapes [...]

At it’s core, inbound marketing is a fairly straightforward proposition. Great content generates web traffic which, in turn, allows you access to more people who share your business interests and are primed to become sales leads. Simple. The [...]

  Social media networks are growing steadily and they are providing businesses opportunities to reach out to a bigger audience.   Brands are engaging their customers and would-be customers in social media at this very moment, delighting them, [...]

It feels like, no sooner did we start our walk through the ‘Close’ aspect of inbound marketing methodology, than we’ve already come to the end of it. The final part of the puzzle looking at how you go about closing the loop, turning those visitors [...]

As we make our way through the ‘Close’ section of the inbound marketing methodology, we’ve reached the point at which we talk about email. It may seem like email marketing is too closely associated with the bad old days of outbound, but that’s not [...]

These turbulent economic times we’ve all been going through for the last few years have taken their toll on almost every business. As consumers cut back on spending and have less disposable income to play with, those in the manufacturing, electronic [...]

In today’s digitally driven world, there’s no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running [...]

In business, many people pigeonhole others into departments they think they are best suited for, based on their personality. Many believe you need a particular set of skills to make it as a salesman, a creative bent to succeed as a marketer or a [...]

It will come as no surprise to most of you that we’re a big fan of inbound marketing. We strongly believe in the methodology behind it, but we also understand that the more traditional outbound marketing ethos is still widely used. Whilst many of [...]

Hot on the heels of our last blog looking at customer relationship management, we’re now going to take a look at closed-loop reporting. The CRM blog looked at how you can utilise a computerised system to track and manage the contacts, opportunities [...]

Here we go. We’re now over halfway on our journey towards a sustainable and effective inbound marketing campaign. The last 8 blogs we’ve brought you have all been geared to attracting the right visitors and converting the right leads. We’re now [...]

  Networking has been the lifeblood of business for many years. Taking any and every opportunity to meet a wider range of suppliers, new business partners and potential customers has been a proven strategy almost everywhere business is done. Whether [...]

Is it difficult to imagine a life without checking your Facebook? Since the boom of social media in the early 2000’s, the world has never seemed so small. Suddenly, you ended up making friends with that one girl or guy you dated back in university. [...]

  Imagine that you’re a writer named John Smith. With the Internet being the vast network that it is, you would want to publish content on it. You start a blog, and with a little inbound marketing, you soon you start a following and web traffic.

There used to be a time when all you could see on TV were advertisements, flyers, cold-callers on your telephone that want to sell you a certain product. Well, times are changing; nowadays, customer feedback and interaction is crucial to keeping a [...]

We’re fast approaching halfway on our journey through the inbound marketing methodology. This blog also marks the end of our look at the Convert section. Over the last three posts, we’ve looked at how to attract visitors and collect their important [...]

In our previous blog, we talked about how to utilise Calls-to-Action buttons on your website to encourage visitors to take action. They can be an incredibly useful tool for any business wanting to attract and engage with their audience. 

Do you remember a time when we didn’t have social media? It feels like it’s been around forever, but it’s only in recent years that it has become an increasingly important part of our lives. It’s moved from a tool used for personal interaction into [...]

As we continue our journey through the ‘Convert’ section of inbound marketing, we’re working towards turning visitors to our website into leads. In our last blog, we talked about the use of forms on your web pages to capture their all important [...]

In our previous blog posts, we took a closer look at the first stage of the inbound marketing methodology; the ‘Attract’ segment. In those blogs, we highlighted the initial steps of turning strangers to your website into regular, engaging visitors. [...]

We’ve made it. We’re at the end of our brief journey through the first step of inbound marketing; Attract. In this last part we’re going to be discussing an aspect that most of us have become very comfortable with in recent years, at least in our [...]

Ever wonder why your Google page rankings never seem to change? It may seem that search engines bring out results based on relevance, but with a little insider know-how, you can figure out a way to market yourself and – literally – come out on top.

  The rise of the internet and the inter-connectivity of the world around us has had an incredible impact on almost every aspect of our lives. From the time-intensive social media that consumes our personal lives to the convenience of online [...]

There’s an old adage that ‘content is king’. It may be old, but it absolutely stands the test of time, even in these days of fast-moving technology, complex electronics and huge leaps in manufacturing industries. Almost everyone goes to a website [...]

Inbound Marketing & The Attract Stage, A Responsive Growth Driven Website Design We’re now more than halfway through our journey looking at the first ‘Attract’ segment of inbound marketing. Today we’re going to be looking at pages, or more [...]

If you’ve read our first blog about the enormous power of, well, blogs, you’ll already have an interest in an inbound marketing strategy and you’ll understand their role in attracting people to your website. If you haven’t, it’s linked here. [...]

The Inbound Marketing Blog For many people, keeping a journal will seem like an old-fashioned pastime from a bygone age and yet, if we called it blogging, it suddenly seems modern and interesting. Fundamentally, they are one and the same, but [...]

Market Your Car Body Repair Services Online To Steer Customers In Your Direction Drivers and Car Owners Look for Service Providers Online. According to Google, there are 70,000,000 aftermarket service searches on Google every month. This opportunity [...]

HVAC Contractors Need To Implement A Dynamic Digital Marketing Strategy To Gain An Edge Over Their Competitors The heating, ventilation, and air conditioning (HVAC) contractors industry in the United Kingdom is seen to pick up as the demand for [...]

Condition Your HVAC Business Presence To Heat Up With Online Marketing Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista, the global market for HVAC system [...]

London Personal Trainer's Site Clearly and Cleanly Articulates Her Vision London, UK, OCT 4, 2015 – Providing a site as fit and professional as she is, London based White Hat SEO in London (www.whitehat-seo.co.uk) is excited to announce the launch [...]

See Success Happening On Your Own Eyes By Marketing Your Optometry Practice Online The eye care industry has displayed growth over the past years, with more and more people in the UK turning to eye care professionals to improve their eyesight. In [...]

Development of Written Procedures and their Importance This article is one of a series that will focus on the process of running a successful business. It covers business process techniques used at Whitehat SEO and is written by one of our in-house [...]

Develop A Digital Marketing Plan To Reach More Potential Patients and Expand Your Optometry Services Online For optometrists in the UK, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their [...]

It’s Clear—You Need Digital Marketing for Your Optometry Practice to be More Visible Online A huge majority of the British population rely on optometrists for primary eye care. In fact, 74% of people in the UK either wear corrective eyewear or have [...]

With Digital Marketing Today, A Plumber Needs to Channel Visibility to His or Her Potential Customers Online You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of [...]

Whitehat SEO in London Strikes Google Gold With Another Successful Launch London, UK, SEP 5, 2015 – White Hat SEO (www.whitehat-seo.co.uk) has just launched another hot new client website 'LB Plumbing and Heating' which is quickly gaining in the web [...]

Client Site is User Friendly, Secure Optimized Site London, UK, SEP 4, 2015 – Combine their vision and preferences to produce a web page design that is uniquely theirs, London based White Hat SEO (www.whitehat-seo.co.uk) is excited to announce the [...]

Brute Force Attack Meant to Gain One's Password London, UK, SEP 10, 2015 – In April 2015, there were nearly 170,000 Brute Force attack attempts on WordPress sites worldwide. This was almost a tripling of the previously recorded data to date. In [...]

MARKETING FIRM OFFERS ONLINE REPUTATION MANAGEMENT TRAINING

Plumbers Need to Implement a Dynamic Digital Marketing Strategy to Grow Their Plumbing Business There is now a huge demand for skilled plumbers in Britain, particularly in major cities like London. This demand is partially being driven by the acute [...]

Online Marketing Lets Your Plumbing Services Reach More Customers Today Due to great demand for housing services, housing will account for over a third (37%) of the UK’s total annual construction output between 2014 and 2018. This includes plumbing [...]

Add Humans.txt file to your site ADDING ONE SIMPLE TEXT FILE CAN GREATLY IMPROVE ON SITE SEO

Whitehat SEO Ltd, a London marketing company, has published a comprehensive online guide on the best practices and techniques in using Facebook ads marketing. Facebook is the leading social media site in the world, with millions of personal members, [...]

London, UK, AUG 4, 2015 – When it comes to branding and Search Engine Optimization on the internet, content is key. That is why the newest blog post on the White Hat SEO (www.whitehat-seo.co.uk) is an article discussing how to Expand Your Brand’s [...]

Build A Strong Marketing Foundation for Your Estate Agency Services through Digital Marketing More and more prospective home buyers and sellers are turning to the Internet to buy or sell homes. Watch this video marketing presentation about Inbound [...]

Why Estate Agents Need a Solid Digital Marketing Strategy to Grow Their Businesses Residential property in the United Kingdom is at a steady growth. According to Property Partner, the market is now valued at more than £5 trillion and buy-to-let [...]

How Can Your Brand’s Online Presence Expand With Our Brand Optimisation Service? Your brand is probably the best in the world and all of your potential customers should know that!

Build and Sell Your Brand by Investing in Video Marketing In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!

Build and Establish Your Estate Agency Services Online With Digital Marketing Revenue from residential property sales in the UK account for a huge part of the overall economic revenue.

Have you upgraded your site to a mobile-friendly website already? 21 April 2015 — the date of the big Google mobile-friendly algorithm update.

Know Why Your Business Need Brand Optimisation Today How will your brand become more familiar with your potential customers?

Are you struggling to market your brand’s products or services online? Is your brand being optimised the right way for you to get more exposure and traffic?

Attract More Patients By Marketing Your Obstetrics and Gynaecology Practice Online Women do not readily and openly discuss delicate medical issues. But seventy four percent (74%) of them go to the Internet to research about specific diseases or [...]

Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore, 100 million Internet [...]

Keep Potential Customers Engaged with Your Brand through Video Marketing Did you know how significant videos are for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The [...]

Having a Responsive and Mobile-Friendly Website Can Help Your Obstetrics and Gynaecology Practice Penetrate a Larger Market Segment This is a fact: Because mobile phones are seen as a very personal gadget, most women choose to use their smartphones [...]

Plan an Online Marketing Campaign Today and Attract More Potential Patients for Your Obstetrics and Gynaecology Practice For some women, it isn’t easy to open up about delicate medical issues. However, studies suggest that many of them tend to [...]

How Essential Facebook Ads Marketing Can Be To Your Business Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like [...]

Online Marketing Counts for Accounting Firms: Here are the Numbers…

Give your Cosmetic Surgery Practice a New Face through Digital Marketing We haven’t found the fountain of youth, but the closest thing we have is cosmetic surgery. If the selfies on social media say anything, it’s that people want to literally put [...]

The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behaviour Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the [...]

Give Your Cosmetic Surgery Practice the Lift it Needs with Online Marketing

Benefits of the Growing Mobile Trend for Restaurant Owners Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in [...]

Is your Restaurant found by Hungry Customers Today? People are now asking online, “Where should I eat today?”

Can Hungry Customers Find your Business Today? Restaurants Dominate the Local Search and Mobile Landscape

Invest in Digital Marketing and Take Your Company to Greater Heights As the old business adage goes, it takes money to make money.

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be [...]

                  Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load [...]

Go for Mobile Responsive Web Design [Infographic] Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of [...]

Social media optimsation is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need [...]

Why is Social Media Optimisation Essential to Your Success? Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach [...]

SEO Goes Natural & Social with High Quality Content How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more "natural” and “social" process. Algorithm updates, particularly Google’s Penguin and Panda, are [...]

Pay Per Click Advertising Agency: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business Business owners are reluctant to engage in online marketing activities with a pay per click agency not because they don’t [...]

Pay per click management: Why businesses are spending and earning more on ppc ads Years ago, businesses realised that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to [...]

Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews

Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’ According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The [...]

Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic] More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are [...]

Qualities of an Effective Online Marketing Company: Guide for Business Owners To give your business a solid online presence, you need the help of a digital marketing firm. Research shows that in 91% of small businesses, the CEO also serves as the [...]

[Video] Inbound Marketing Company and Services Overview: How Does Our London Marketing Agency Actually Work? The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many London [...]

How to Evaluate Your Online Marketing Company [Infographic] Business owners nowadays understand the importance of working with an online marketing agency or trusted marketing consultant. London business owners won’t need to learn the technical [...]

Free Pro Consultation Worth £1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing [...]

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive [...]

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have any analytic code installed on your website? How many people are visiting each month? How many are new visitors? What's your bound rate and what is [...]

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target [...]

A web site audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can [...]

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. [...]

Probably the most challenging and resource-intensive activity that businesses have to undertake when they market themselves over the Internet is managing their reputation. Establishing a good name online takes a long time, and even just a single [...]

By now, you’re probably already aware of the benefits of pursuing SEO for your UK business. In fact, you may already be reaping the rewards as we speak. As fantastic as those benefits are, however, there is always room for improvement. Experienced [...]

When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s back-end, [...]

One of the primary goals of a search engine optimisation campaign is to get websites to the top of search engine results pages (SERPs). However, there are some companies that employ shortcuts to achieve this goal, and such practices are regarded as [...]

Before the Internet came along, the hospitality industry relied heavily on broadcast and print media, as well as direct mail and public relations, for business advertising. Today, things are drastically different. SEO in London has changed things a [...]

When a European court recently upheld the “right to be forgotten” rule and instructed search engine Google to remove past information about a person that are already irrelevant and inadequate, it was a victory for online reputation management [...]

As of late June, 2012, there are over 57 million people in the United Kingdom (at precisely 83.6% of its overall population) who use the Internet to keep abreast of current events, stay in touch with friends and colleagues, and even look up [...]

Even if you know all about marketing your business online, you will still find social media marketing a challenge because many of the marketing techniques you learned won’t apply to such platforms. Take Facebook for instance: people don’t really go [...]

Search engine optimisation (SEO) today demands nothing less than high-quality, relevant, and reader-friendly content, which explains the need for every business website to have its own blog, regardless if it’s in Lambeth, Newham, Kingston, or [...]

"All eyes are on Brazil ahead of the opening ceremony of the Fifa World Cup 2014.

"Twitter announced today it is introducing a new "Mute" button that allows users to silence their friends without unfollowing them.

The most recent Google algorithm updates shifted the focus to high-quality and relevant content as a countermeasure against those who are trying to game the system, so to speak. As a result, websites that provide clear, concise, and informative [...]

Henry Ford once said that a reputation can’t be built solely on what one intends to do. In short, a person’s reputation is determined by what one has already accomplished. In business terms, a company can maintain a good reputation by providing [...]

It’s not unusual for people to want to take time off and get pampered in luxurious surroundings, such as a hotel with a respectable number of stars. In his piece for 4Hoteliers, Vikram Singh states the importance of pay per click management for [...]

Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic] Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation [...]

Before the Internet came along, word of mouth meant that product opinions came from actual conversations with friends or family, which were then passed around from one person to another. These days, however, people make use of social networking [...]

In the UK, it’s been said time and again that online shopping has been increasing in leaps and bounds. One industry which can attest to this exponential growth is the logistics industry. According to the Financial Times writer Jane Wild, many [...]

If two friends came up to you and asked if they could borrow €500, who would you rather lend the money to? The person known to settle his debts on time or the person who has a reputation for dodging calls when payback time comes along? It’s an easy [...]

You’re writing stellar content, yet your reads barely crack a hundred. At this point, you might be wondering what you’re doing wrong. Isn’t that why you’re here now? First: cheer up! Many writers face the problem of having a small readership. [...]

You’ve probably realized that in this Digital Age, owning a business website is now a must rather than a luxury. Unfortunately, simply owning a website isn’t enough to draw in the customers your business needs. According to several studies, 75% of [...]

Hotel operators count on fast, quality service to keep guests coming back. However, a few slights (or even just one) may be enough for a customer to spread ill word about the establishment. Hotel marketing professional Alain Classe explains:

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even [...]

London, Greater London (April 21, 2014) – Whitehat Ltd., a leading social media agency and specialist in SEO in London, said it will launch a series of training video courses for search engine optimisation (SEO)and social media marketing. The videos [...]

London, Greater London (April 21, 2014) – The experienced SEO marketing agency, Whitehat SEO in London, recently marked another milestone in its history. The company recently received the distinction of being chosen as the exclusive preferred [...]

Shepherd's Bush, London (April 21, 2014) – Trusted online marketing agency Whitehat SEO Ltd.recently launched a free e-book to support various businesses on the best practices in reputation management. Titled “How To Make Money Using the Power of [...]

The SEO industry is entirely dependent on the algorithms set by search engines. All SEO marketing companies should move along with algorithm changes to maintain their ranks on search results. With algorithms changing over 500 times each year, the [...]

As more and more people are looking into the World Wide Web for data and information, several developers are establishing ways to drive more users into their web sites, because more traffic means more revenue. A WP Matter article dated February 14, [...]

Starting a small business can be greatly rewarding, but you’ll also face huge challenges in the process. For starters, you have to develop a winning product or service from scratch. When you have a business plan in order, you then have to pitch it [...]

It is the goal of every company with an SEO strategy to land on Page One of Google’s search results. That’s the reason for all the interest in Pay-per-Click marketing, local SEO, website optimisation, and hiring the right SEO company for the job. [...]

When it comes to online marketing, search engine optimisation or SEO is currently one of the most efficient ways big and small businesses can make themselves visible to their target consumers. However, while reputable white hat SEO providers take [...]

Search engine optimisation is an integral marketing strategy that helps businesses make their mark online. SEO is also a colorful industry, as it is constantly morphing in accordance with the changes search engines make. It has evolved from link [...]

Everyone has made a mistake at least once in their lifetime. It is through these mistakes that people learn and grow as they move on from that mistake. However, the development of technology, particularly the Internet, has made it possible to [...]

Not even Google Maps is safe from spam, at least before Google released a patch. According to security consultant Bryan Seele, messing with the name of a business prior to the patch was easy (though he refused to go into detail). It’s a worrisome [...]

Free Seminar on Reputation Marketing I'm really excited to be speaking at The 30th Business Show and Business Startup, and I have limited free tickets available for this event taking place at Olympia, London on 28/29th November. I'll be talking [...]

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalise on this vast and growing landscape, your competitors will, and you won’t like the outcome. As [...]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you [...]

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile [...]

The internet is changing. While the internet was built around servers and personal computers, it is evolving to an amorphous network accessed through smart phones. Recent surveys find that the mobile web is growing and expected to take over the [...]

Useful SEO Tips On How To Make Your Content More Google-Friendly As you may already know, Google released two massive updates over the past couple of years: the Panda and the Penguin updates. Both of them target the content published by website [...]

If you run a site on WordPress, then please read the following notice: There is an ongoing wide-scale attack on WordPress sites. Here is some general advice to help protect your site.

Our my goal over the next series of articles is to teach you 'step-by-step' how to dominate your market online. At White Hat we are the experts in local online marketing. The proprietary system and marketing strategies I'm going to be giving you [...]

When website visitors land on your web site, they seek visual signs that your site is reliable and this is true even more that ever before. Remember that search engines would like to know that your web site is trust worthy and dependable and the [...]