Inbound Marketing: CLOSE - CRM
1. Introduction
In the ever-evolving world of digital marketing, inbound marketing has emerged as a highly effective methodology for attracting, engaging, and delighting customers. The inbound...
In the ever-evolving world of digital marketing, inbound marketing has emerged as a highly effective methodology for attracting, engaging, and delighting customers. The inbound...
Imagine unlocking the full potential of your email marketing with a touch of AI magic. That's what we're diving into today: how artificial intelligence can transform your email list from just another...
Let's dive into the world of Video Marketing Strategy. Video marketing transcends mere trendiness, emerging as a crucial cornerstone of your online identity. This handbook is designed to unravel the...
In the ever-evolving world of search engine optimization (SEO), the adage "content is king" has been dethroned. Today, expertise, authority, trustworthiness, and top-notch user experiences are the...
We've journeyed through the attract, convert, and close stages of the inbound marketing methodology. Now, it's time to explore the 'Delight' phase, where the focus shifts to nurturing those valuable...
Let's dive straight into the heart of dental marketing. It's a game-changer for practices aiming to thrive in today’s competitive landscape. By harnessing powerful strategies, from leveraging social...
Imagine stepping into a world where your business not only survives but thrives, thanks to the power of brand marketing. Crafting a brand's identity goes far beyond merely plastering a logo on items...
Peeling back the layers of SEO RANKING FACTORS is like unlocking a treasure chest for your website's visibility. Navigating the labyrinth of Google's EEAT criteria illuminates that having decent...
Imagine a digital front door, tailored to greet each visitor with just the right message. That's what a landing page is—a standalone web page created specifically for lead generation in marketing...
your business is a buzzing hive, and social media for business is the honey that keeps it thriving. Now imagine reaching into that hive and pulling out fistfuls of golden opportunities, each one...
Picture the bustling streets of London, each business fighting to be heard in the digital cacophony. That's where strategic marketing consulting comes into play, acting as a maestro for your brand's...
Imagine you're about to paint a masterpiece, but instead of brushes and oils, your tools are data points and insights. That's the art of crafting a buyer persona template. In the world of inbound...
You've got a killer product, but your online visibility is about as clear as London fog. That's where SEO swoops in – it's the lighthouse that cuts through to spotlight your brand on search engines....
Let's face it, turning website traffic into paying customers is no walk in the park. That's where Conversion Optimization Strategies come into play—those crucial tweaks and tests that transform your...
Imagine you're an inbound marketing detective, piecing together clues to understand the story behind each customer's journey. That's what creating customer journey maps is all about—unlocking...
Last year, I watched a buddy's start-up struggle to make waves with traditional marketing tactics. They were throwing cash into ads that just got lost in the noise. That's when they pivoted—hard—to ...
Picture a world where the pen is mightier than ever, especially in the digital realm of SEO. That's our reality today. The game has changed; now it's not just what you write but who writes it that...
Imagine turning every click into a conversation, each open leading to an opportunity. That's the power of email marketing. It's not just about sending out a blast of marketing emails; it's crafting...
Picture this: You're standing in a vast, bustling market. Instead of fruits and fabrics, it's crammed with tweets, posts, and stories - all clamouring for attention. That's the social media landscape...
Picture a surfer riding the crest of a wave—this is what mastering SEO trends feels like in the digital ocean. Just when you thought you'd conquered the waves, another one appears with new obstacles...
Picture this: You're at your desk, the cursor blinking on a blank page, and the task ahead is to weave words into gold. The challenge? Knowing how to write good content. Sure, you might have dabbled...
Building a marketing team is like assembling a group of superheroes – each with their special powers, united by one epic mission. Picture this: I'm standing in the middle of an empty office space,...
Picture this: you're strolling through a market, and instead of the vendors shouting at you to buy their goods, one catches your eye with an irresistible aroma of fresh coffee. That's what inbound...
It's like being a shopkeeper in the dark, not knowing how many people are entering, what they're examining, or why they're departing without purchasing. It's like flying blind, right? Now imagine...
Imagine yourself standing on the deck of a massive ship, steering wheel in hand. That's your small business. But now, you're staring at a vast sea – that's your market.
You've got an incredible crew...
Have you ever experienced the marketing landscape feeling like a rapid-paced roller coaster, with new trends overtaking before you can even catch up? If so, don't worry - I can relate.
Ever watched a movie in your mind about achieving your biggest goals? That's exactly what we're diving into today - the magic of visualisation techniques in goal setting. Wondering how Hollywood...
Remember the days when human hands were behind every piece of content we consumed? Back then, a writer's unique voice echoed through each word, resonating with readers on an emotional level. Now, ...
It was the summer of '05, and my law firm had hit a plateau. We were no longer attracting new clients at the rate we once did.
The legal world around us was evolving rapidly, with more firms emerging...
I'm gonna let you in on a top-notch tip that could revolutionize your biz. It's all about PPC marketing.
You may have encountered it before or perhaps tried your hand at it. But are you using its...
Imagine walking down a bustling street in your city, craving some good old fish and chips. You whip out your phone and type "best fish and chips near me". Google springs into action, serving you a...
In today's digital age, merely creating content isn't enough. Think about your current distribution strategy: are you tailoring it to each social media platform, or are you applying a...
Once upon a time, in the sprawling metropolis of Digital Marketing City, I found myself standing at an intriguing crossroads. One path led to conventional strategies that had served me well; but the...
AI For Marketers is a game-changing revolution.
The truth is when it's time to revamp their digital strategies, the #1 challenge they face is...
Navigating AI for marketers.
Imagine trying to find a hidden treasure in the vast digital ocean. That's what it feels like when your website is lost among millions on the internet. But, there's one reliable compass that can...
Planning a Contextual Marketing Strategy can seem like navigating through uncharted waters.
Navigating the ever-changing digital marketing landscape can be daunting, but a well-crafted contextual...
Many business owners struggle with the question of Why Hire a Social Media Agency?
I remember the first time I stumbled upon Black Hat SEO. Like a curious cat, it piqued my interest.
The idea of rocketing to the top of search engine results was alluring. But as I delved deeper,...
Imagine being a small-town shopkeeper who just discovered the bustling city marketplace - that's how I felt when I first dipped my toes into Social media optimization. Just as an alluring storefront...
Segmenting With Context is a contextual marketing technique that's a game-changer in the marketing world.
It's not just about dividing your audience into different groups anymore. It’s more nuanced...
Why are we talking about SMS for HubSpot? Have you ever felt like you're screaming into a void with your marketing emails? Well, imagine this - what if there was an 'easy button' that could make sure...
User Experience (UX) is a pivotal force in today's digital landscape, possessing the remarkable ability to either significantly uplift your brand or lead it to obscurity. Central to UX is the concept...
Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.
The essence of...
Creating Smart Content in HubSpot is a game-changer for marketers running contextual marketing campaigns.
This tool offers the power to personalize your website, blog posts, emails and more based on...
Blogging has never been easier with the help of ChatGPT, an advanced language model developed by OpenAI. In this article, you will discover 20 tips and tricks that you can use to take your blogging...
Ever wondered how a simple game of numbers can determine the fate of your business? Yes, I'm talking about your marketing budget. No two companies are identical. No two businesses are the same, and...
SEO link building is a challenging yet rewarding journey. In fact, when it's time to optimize and scale, the #1 obstacle is... SEO link building. The majority have NO clue how to do it. But this...
SEO Keyword Research can feel like navigating through a maze. Truth be told, when it's time to boost website traffic and visibility, most business owners' biggest challenge is...you guessed it - SEO...
Ever felt like your business is playing hide and seek with Google, but you're always the one hiding? It's no fun when customers can't find you. That's where SEO strategies for improved search rankings
Creating an SEO Report can feel like a minefield for many. You've got the tools, you've tracked the data, but what next? Diving into SEO reporting without understanding it is akin to navigating...
Understanding rich snippets can feel like navigating a maze. What do rich snippets entail and why is it so important for SEO? Diving into the world of rich snippets, you may find yourself overwhelmed...
Mastering On-Page SEO can feel like navigating a labyrinth. Many website owners and content creators find themselves lost in the maze of keyword research, meta tags, URL optimization, the list goes...
Mastering SEO Basics can feel like navigating a maze. Navigating the SEO maze can be a daunting task, but with perseverance and knowledge, it's possible to make your website shine on Google. You may...
SEO Performance Analytics is a game-changer in the digital marketing world. This powerful tool can transform your business's online presence and visibility. it's a core component of any SEO service...
Web migration SEO is a critical process that can make or break your website's online visibility.
The stakes are high, with potential pitfalls at every turn. However, it does not have to be an...
Mastering technical SEO is a challenging yet rewarding journey. The digital landscape is ever-evolving, and staying ahead requires constant learning and adaptation. Technical SEO plays a pivotal role...
Google Page Experience is a game-changer in the digital landscape and ever-changing world of SEO services. This new ranking algorithm from Google has redefined how websites are evaluated and ranked.
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As the demand for artificial intelligence continues to grow, GPT improvements are at the forefront of advancing AI capabilities. With a focus on refining prompts and enhancing problem-solving...
Making accurate SEO predictions is a challenging yet crucial task for digital marketers.
The ever-changing nature of SEO requires us to be aware of the emerging trends and technologies that could...
Personalization in Contextual Marketing is a game-changer for businesses looking to boost their sales.
The importance of personalization is undeniable. It's the key that unlocks deeper customer...
As a marketing leader, you understand the importance of leveraging the expertise of a HubSpot consultant to help your company reach its growth targets. A HubSpot consultant can offer insight and...
Ah, the digital landscape—it's ever-changing, much like the seasons, yet at an accelerated pace that can leave even the most tech-savvy of us a tad breathless. A few years back, SEO was all about...
Artificial intelligence (AI) is rapidly transforming businesses across every industry. In marketing, AI is opening up new opportunities to gain strategic advantages and get higher returns from...
Ever glanced at your Instagram feed and felt it looked just... ordinary? In today's digital whirlwind, where every brand is vying for a fragment of user attention, 'ordinary' won't cut it. But here's...
Outdated SEO Trends Come and Go, But the Fundamentals Stand the Test of Time
As a leading SEO agency, we've seen it all when it comes to digital marketing trends. One minute, everyone is obsessed...
Are you a Marketing Manager in the technology/software industry, constantly grappling with the ever-changing landscape of digital marketing? If so, this article is for you.
In the current digital...
In the digital age, website load time is of paramount importance when putting together the fundamentals of a digital marketing campaign. A speedy website not only...
As a savvy marketer building a digital marketing plan, you must capitalize on paid search advertising to effectively reach your target audience. As a savvy...
A buyer persona is like a cheat code for social media success. It's a key component of any digital marketing strategy and it helps you understand...
Before diving into content creation, it's important to lay the groundwork for any digital marketing campaign. This involves doing online research, organizing content by the...
Creating quality blog content is a key element of any digital marketing campaign and starts with determining your content direction. This means finding topics...
In the digital age, a well-planned digital marketing strategy has to include video is no longer an option; it's a necessity. Videos build trust with your...
Comprehending the ranking of search engine results is a fundamental component of digital marketing. It's a complex process that involves various factors and...
Want to craft emails that actually get opened and read? Step one is a digital marketing fundamental: know your audience. You need to understand who...
Comprehending the complicated bond between inbound and digital marketing is fundamental for any firm striving to expand in today's rapid online...
Picture this: you've finally decided to take the plunge and adopt video marketing for your business. Beneath the surface of video marketing lies a complexity that requires exploration - our guide...
Picture this: your company's growth targets are ambitious, but you're struggling to find the right strategy to achieve them. Enter AI sales strategies.
The future of search and content marketing is both human and AI-powered. While artificial intelligence is transforming how we discover and engage with information online, human expertise remains...
Picture this: you've spent countless hours building a website, crafting high-quality content, and pouring your heart into creating the perfect online presence for your business. Despite your best...
Picture this: you've built a visually stunning website, packed with valuable content that your target audience craves. Yet, despite your best efforts, it's struggling to rank on search engines.
In the constantly evolving realm of digital marketing, leveraging video marketing strategies and AI technology has become critical for enhancing brand visibility, driving customer engagement, and...
In the ever-evolving world of online retail, staying at the forefront of digital marketing strategies is crucial for success. This involves not only understanding the dynamics of the market but also...
In today's rapidly evolving digital landscape, harnessing the power of social media is no longer just an option—it's a necessity. This comprehensive guide delves into the fundamental aspects of...
Picture this: you're the head of marketing for a small company, tasked with achieving significant growth using HubSpot.
In the ever-evolving world of digital marketing, staying ahead of the competition and maintaining a strong online presence is crucial. One of the key factors that influence a website's search engine...
AI personalization techniques are revolutionizing the way businesses engage with their customers, delivering highly tailored experiences based on individual preferences and behaviour. As AI...
AI content marketing strategies are transforming the way marketers approach content creation and distribution. AI's presence in digital marketing necessitates an understanding of how these...
Marketers must keep up with the quick changes in AI Marketing to remain competitive. This blog post will delve into some groundbreaking developments in artificial intelligence and their implications...
ChatGPT has recently set the record for the fastest app to reach 100 million active users, achieving that milestone in just two months.
The A.I. language model has taken the world by storm and...
In the dynamic world of digital marketing, staying ahead of the curve is the key to success, particularly in the realm of Search Engine Optimization (SEO). SEO, the process of optimising a website to...
Creating a detailed plan for Twitter promotion is vital for companies that wish to widen their reach and interact with potential customers on social media networks. In this blog post, we will delve...
Open-source AI development has been gaining significant traction in recent years, offering a plethora of advantages over proprietary alternatives. In this blog post, we will delve into the rise of...
AI Democratization Disruption is transforming the way businesses and individuals approach data analysis, leading to a paradigm shift in various industries. As artificial intelligence becomes...
The AI impact on SEO has been a topic of significant interest and debate among industry professionals. As artificial intelligence continues to advance, its potential influence on search engine...
The AI Data Wars Impact is reshaping the business landscape, as companies race to acquire and protect valuable data sources. In this blog post, we will delve into the various aspects of these data...
When it comes to social media myths, there are plenty of misconceptions that can lead even the most experienced marketers astray. Staying informed about common misconceptions is essential for...
Given the ubiquity of mobile device usage, businesses must ensure their online presence caters to this growing audience by having a mobile-friendly website. With the expanding utilization of mobile...
AI rep management has become a fundamental requirement for any business looking to sustain its online presence in the current digital age. As the head of marketing for a small business with ambitious...
WordPress security issues are a growing concern for many website owners, as cybercriminals continue to exploit vulnerabilities in popular content management systems. In this blog post, we will...
If you're looking to improve your website's visibility on search engines, then understanding SEO pricing and costs is crucial. In this blog post, we'll examine the pricing models for SEO and how they...
The role of Chief Marketing Officers (CMOs) and Marketing Directors in large enterprises has evolved significantly over the years. They must now stay current with industry trends and technologies to...
As the development of large language models (LLMs) like GPT-3, PALM, LLaMA, and GPT-4 accelerates, understanding their capabilities and limitations...
AI-driven moderation is a critical asset for businesses hoping to maintain their image and provide a secure online experience in the current digital era. As user-generated content continues to...
AI-generated content limitations are increasingly becoming a focal point for marketers as artificial intelligence (AI) continues to shape the landscape of content creation. LLMs such as GPT-3 have...
The digital age has witnessed an unprecedented demand for content creation, driven by the ever-growing need for...
The Four Ps of marketing - product, price, place, and promotion - are essential elements businesses must consider when creating a successful marketing...
As a seasoned professional in the field of sales and marketing, I understand how crucial it is to have access to effective tools that can help streamline processes and boost productivity. In this...
SEO can be a challenging area that necessitates significant time and planning to attain success. One of the most important aspects of SEO is understanding how search engines work and what they look...
In today's digital landscape, businesses must leverage various types of website pages to create a comprehensive and...
LinkedIn is far more than a mere job-seeking platform; it's an indispensable social media powerhouse designed to elevate your brand,...
Search engine optimization (SEO) consultants are professionals who specialize in optimizing websites for better visibility and higher rankings on search engines. Hiring an SEO pro can be...
Artificial intelligence (AI) is rapidly evolving and transforming our world in unprecedented ways. One of the most remarkable AI innovations is GPT-4, a large-scale, multimodal model...
The rapid development of artificial intelligence (AI) technology is transforming the SEO industry in unprecedented ways. In this blog post, we will explore the numerous ways AI is changing the game...
Podcasting has become an increasingly popular content format for businesses to reach engaged audiences and build trust with listeners. In this ultimate guide to podcasting, we will cover everything...
Introduction: The Rise of Artificial Intelligence in Marketing
1. The Four Types of AI
2. The Impact of AI on Marketing
3. The Impact of AI on Jobs
4. The Future of AI in Marketing
5....
Are you looking for an effective way to generate quality B2B sales leads? With the right strategies and best practices, your small business can start generating high-value leads that will help you...
- Introduction
- Language Models and Chatbots
- The Alignment Problem
- The Future of Work
- Tools for Creatives
- Startups and Data Flywheels
- Natural Language as the Fundamental Interface
- The Risks...
GTM strategy is a critical element of any business's success. It involves defining, targeting, messaging and optimising campaigns to maximise return on investment. With careful...
Building a peak-performing website is crucial for businesses and individuals looking to establish a strong online presence and drive traffic, engagement, and...
In the world of artificial intelligence, one of the most impressive achievements of recent years has been...
The term SEO audit refers to a comprehensive analysis of a website that examines its current performance in search engine optimisation. This process helps website owners identify...
Are you looking to take your digital marketing efforts to the next level? Working with a PPC agency can help. A PPC agency is an experienced team of professionals that specializes in creating,...
Predicting the results of paid search campaigns is crucial for any digital marketing professional, agency or consultant. In this blog post, we will show you how to build a forecast for your paid...
Introduction Artificial Intelligence (AI) has been a hot topic in the digital marketing world for a while now, and with the advancement of AI-powered language models like OpenAI's ChatGPT, the...
PPC means "pay-per-click" and is a form of digital marketing that allows businesses to get their message out in front of the right audience. PPC can be an incredibly effective way for companies to...
In today's competitive business environment, having a strong online presence is crucial for success. With an increasing number of customers using the internet to research and purchase products and...
Video marketing has become a crucial aspect of the B2B marketing landscape. With an increasing number of consumers turning to video content for information and entertainment, B2B organizations are...
Search Engine Optimisation (SEO) is the practice of making a website as user-friendly, discoverable, and accessible to search engines like Google, Bing, and Yahoo as possible. The overall goal of SEO...
Google Search Console (GSC) is an incredibly useful free tool from Google that makes it easier for website owners to stay on top of their website’s performance...
The way we search has changed over time, as Google has evolved its search algorithm and introduced new features to better understand and respond to user queries. This...
Marketing automation is the process of using technology to streamline, automate, and measure marketing tasks and workflows. This technology allows companies to automate repetitive tasks, such as...
Keyword research is the process of finding and analyzing the words and phrases that people use when searching for information online. It is an essential part of search engine optimisation (SEO)...
HubSpot Operations Hub is a customer service and support platform that helps businesses manage and streamline their customer interactions and...
Attribution reporting is an essential tool for businesses looking to understand and optimize their marketing efforts. At its most basic, attribution reporting involves tracking the various...
As an entrepreneur, the online marketing world can be overwhelming. It is a must to have a website, but there are so many options available. Think of platforms like WordPress, Wix or maybe...
In this post, I will share some of the truths I've learned about SEO, as well as a roadmap for developing a successful SEO content strategy and integrating SEO into a wider set of SEO and inbound...
In the ever-evolving landscape of digital marketing, the confluence of SEO and content marketing has emerged as a powerhouse for driving traffic and establishing authority. Welcome to 'An...
In today's digital world, content is king. But to make your expertise and insights truly shine, you need a format that's engaging, shareable, and positions you as an authority in your field. That's...
In today's digital marketing landscape, where technology rapidly evolves and the competition for online attention intensifies, crafting an impactful landing page is not just an option; it's a...
As a marketing manager in the fast-paced technology sector, you recognise the power of guiding your prospects effectively through their buyer's journey. Among various tactics, Calls-to-Action (CTAs)...
Your website is the key to build a relationship with...
Landing pages and thank you pages are crucial elements of your HubSpot lead generation strategy. They serve as a focused gateway for capturing lead information and then continuing the prospect's...
Marketing is an aged practice who have given a lot of work to a ton of...
These are the documents produced for each client that undertakes the 10-week Discovery Phase with Whitehat. They comprise templates that are meticulously tailored to the client’s business and filled...
Whether you’re a new kid on the block or an old-time city roller like us at Whitehat, CMS Hub has something fresh for you.
Are you working hard to increase your success rate this year? We bring you the latest Inbound Sales Techniques that not only generate more sales but will help you close more deals in 2021.
Updated 2nd June 2020
In the fast-paced world of the 21st century, human beings are highly dependent on technology. The ubiquity of the internet has revitalised the way we participate in information...
Owning a business comes with many responsibilities and challenges. Increasing global competition means you have to keep up with market demands, new technology and trends or you risk falling behind.
...
As HubSpot Platinum Partners, we are proud to be part of the fabulous ecosystem that is the HubSpot Partner Network. In this blog, we wanted to highlight some of the best partners out there across...
As London HUG leaders, here at Whitehat SEO we like to gather and share knowledge so that each business can grow...
So you’ve listened to a few podcasts and like the idea of it but don’t know how it could help you grow your business? For starters, you are probably thinking: why should I podcast, where do I...
It’s well known that websites benefit from a strong backlink profile – with good, authoritative external websites linking back to yours. What’s less talked about is how internal links on your site...
HubSpot Academy is HubSpot's free e-learning platform for education about marketing, sales and services best practices. If you're looking to stay up to date on where the market is going in any of...
Refreshing and republishing old content is one the most effective and efficient ways of improving the organic traffic to your site.
Historical Optimisation, as it’s sometimes known, is the process...
To help you get through this uncertain situation, we’ll go over how you can make sure that a remote sales team is set up for success working remotely. Then we’ll talk about how you can also make sure...
We're going to talk about customer success in 2020, and we're then going to go through a few success strategies, keeping in mind that there are a ton of strategies that we could cover on customer...
In May 2020 the London HUG, run by Whitehat's Clwyd Probert, enjoyed a virtual fireside chat with HubSpot co-founder and CEO, Brian Halligan. Here's what we learned.
We’re here to walk you through a hands-on workshop for creating pages in the CMS Hub. We'll go through what the new CMS hub is and then cover in a little bit more detail how Themes and Drag and...
First, let's talk about our intention today. One: we're going to build empathy for our customers by using a customer journey map. Two: we're going to improve the customer experience using HubSpot and...
We’re here to talk about inbound PR and give you some very practical tips, having worked with over 200 HubSpot marketing agencies to consult and help them grow their businesses with inbound.
There are so many implications to building a good chatbot, and so many advantages to having a chatbot on your site that can allow you to scale your marketing, sales and service business operations....
How would you describe what SEO is today? This is a nice, broad one to kick us off with. We’ll try and get through as many of these questions as possible and do our best to follow up as well.
What...
We're going to look at managing Google AdWords, which is an interesting topic since it’s something that's not really talked about a huge amount in the inbound world. It's only really more...
We’re going to be covering a topic that is really fascinating and incredibly relevant for anybody who’s using the HubSpot platform – anybody who's doing digital marketing. We're talking about...
If you’ve been paying careful attention to HubSpot for the last few years, we’ve been talking about ABM a little bit. We’ve partnered with Terminus and others and we’ve done some...
My name is Ketna Mistry. I'm a Social Media strategist. Now there are some parallels that we can draw from everything that we've just heard to what Social Media is all about. I am going to speak...
Matt Cowell from Circle Loop talks about how integrated telephony can improve client communications. Matt covers systems integration with the HubSpot CRM and sales team efficiency.
The marketing landscape has changed drastically over the years due to a shift in the way consumers make their purchases. They now have more access to customise where, when and how they want to shop....
Updated 27 May 2020
For a top digital marketing agency, building and executing your digital marketing strategy is no simple task. You have to manage your team, launch and monitor individual...
Hello and welcome back for some bold and honest conversations about what it's really like to run an SME against London's vibrant yet challenging economic and political background. This is the Ugli...
We used to just call it ‘meeting people’, but in this increasingly connected business world we all live in, it’s become known as networking. Having a time to meet potential new...
With a webinar, you can reach everyone and go global. You're not tied to a specific location and you're not tied to a specific time or audience. It's a great way to implement a video marketing...