The Whitehat Blog

Updated 2nd June 2020 In the fast-paced world of the 21st century, human beings are highly dependent on technology. The ubiquity of the internet has revitalised the way we participate in information exchange. This, combined with the capitalist [...]

Updated 25 May 2020

As HubSpot Platinum Partners, we are proud to be part of the fabulous ecosystem that is the HubSpot Partner Network. In this blog, we wanted to highlight some of the best partners out there across the UK and Ireland. 

Find Out How To Effectively Use Ads For Retargeting, Using HubSpot Ads Machine. As London HUG leaders, here at Whitehat SEO we like to gather and share knowledge so that each business can grow successfully. In these uncertain times we have continued [...]

The Best Way to Finding Your Silver Lining in a Dark Pandemic Cloud  

So you’ve listened to a few podcasts and really like the idea of it but don’t know how it could help you grow your business? For starters you are probably thinking: why should I podcast, where do I start, what is best practice, and who will listen? [...]

It’s well known that websites benefit from a strong backlink profile – with good, authoritative external websites linking back to yours. What’s less talked about is how internal links on your site can also really help you rank on search engines.

HubSpot Academy is HubSpot's free e-learning platform for education about marketing, sales and services best practices. If you're looking to stay up to date on where the market is going in any of those industries or professions, we definitely [...]

Refreshing and republishing old content is one the most effective and efficient ways of improving the organic traffic to your site. Historical Optimisation, as it’s sometimes known, is the process of taking your existing content (blog posts, landing [...]

  Brian Bresee and Andreï Sochala on how to succeed and hit sales targets when working remotely

We're going to talk about customer success in 2020, and we're then going to go through a few success strategies, keeping in mind that there are a ton of strategies that we could cover on customer success. We're going to target about three that [...]

A Content Distribution Strategy will make the most of your content and social media channels

In May 2020 the London HUG, run by Whitehat's Clwyd Probert, enjoyed a virtual fireside chat with HubSpot co-founder and CEO, Brian Halligan. Here's what we learned.   

We’re here to walk you through a hands-on workshop for creating pages in the CMS Hub. We'll go through what the new CMS hub is and then cover in a little bit more detail how Themes and Drag and Drop Page Editing work.

First, let's talk about our intention today. One: we're going to build empathy for our customers by using a customer journey map. Two: we're going to improve the customer experience using HubSpot and Service Hub. Quick caveat about this second [...]

We’re here to talk about inbound PR and give you some very practical tips, having worked with over 200 HubSpot marketing agencies to consult and help them grow their businesses with inbound.

There’s so many implications to building a good chatbot, and so many advantages to having a chatbot on your site that can allow you to scale your marketing, sales and service business operations. So without much more delay, let's get right into it.

How would you describe what SEO is today? This is a nice, broad one to kick us off with. We’ll try and get through as many of these questions as possible and do our best to follow up as well. What we thought would be useful in talking about here is [...]

We're going to look at managing Google AdWords, which is an interesting topic since it’s something that's not really talked about a huge amount in the inbound world. It's only really more recently become part of the HubSpot world because in many [...]

We’re going to be covering a topic that is really fascinating and incredibly relevant for anybody who’s using the HubSpot platform – anybody who's doing digital marketing. We're talking about attribution reporting. It's one of the main reasons why [...]

Overview of ABM If you’ve been paying careful attention to HubSpot for the last few years, we’ve been talking about ABM a little bit. We’ve partnered with Terminus and others and we’ve done some webinars and blog posts. However, the main feedback [...]

My name is Ketna Mistry. I'm a Social Media strategist. Now there are definitely some parallels that we can draw from everything that we've just heard to what Social Media is all about. I am going to speak to you about Social Media strategy.

Are your inbound marketing efforts optimised for 2020? Learn the latest inbound updates and trends.

Matt Cowell from Circle Loop talks about how integrated telephony can improve client communications. Matt covers systems integration with the HubSpot CRM and sales team efficiency.

The marketing landscape has changed drastically over the years due to a shift in the way consumers make their purchases. They now have more access to customise where, when and how they want to shop. That is why more businesses are using inbound [...]

Updated 27 May 2020 For a top digital marketing agency, building and executing your digital marketing strategy is no simple task. You have to manage your team, launch and monitor individual campaigns, and keep track of anything from creative [...]

Hello and welcome back for some bold and honest conversations around what it's really like to run an SME against London's vibrant yet challenging economic and political background. This is the Ugli webinar series. I'm JP Founder and Director of the [...]

  Business Networking We used to just call it ‘meeting people’, but in this increasingly connected business world we all live in, it’s become known as networking. Having a time to meet potential new business contacts, partners or suppliers can [...]

With a webinar, you can reach everyone and go global. You're not tied to a specific location and you're not tied to a specific time or audience. It's a great way to implement a video marketing strategy across your business.

Thank you very much.  Last time at London HUG you had Brian Halligan. This time you've got a Northerner who speaks too fast and he's only just big enough to see over the top of this lectern so I apologise in advance. People at the back of the room, [...]

Useful SEO Tips On How To Make Your Content More Google-Friendly Google released two massive updates and they are still having an effect today: the Panda and the Penguin updates. Both of them target the content published by website owners, and their [...]

Updated 5th June 2020 The internet is changing. While it was built around servers and personal computers, it is evolving into an amorphous network largely accessed through smart phones. Recent surveys find that the mobile web is growing and expected [...]

Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic] More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are [...]

This presentation is a transcript of the talk at the HubSpot User Group(HUG) meeting in April 2019 by Andrew McAvinchey founder of Mount Arbor and hosted by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London.

Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the [...]

Social media. Where would we be without it? It might seem like it’s been around forever, but in just a few short years, it has changed the way we live personally and professionally. It has changed how we connect, how we share and how we keep in [...]

This is a transcript of a talk from HubSpot at the HubSpot User Group Meeting in June 2019 in London.

Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like Facebook Ads to get in touch with current and potential [...]

This is a transcript of a talk from HubSpot at the HubSpot User Group Meeting on 18th September 2019 in London.

This is a transcript of a talk from HubSpot at the HubSpot User Group Meeting in June 2019 in London.

Did you know over 500 million people use Instagram every day (Source: HubSpot)? Additionally, a whopping 75% of users take action on a post; like visiting a brand's website or making a purchase.

Ah, Instagram! The social media rock star that has captured the imagination of people of all ages, from every type of background, and, yes, celebrities' agents.  But, Instagram is an excellent tool for non-profits and charities, as well, and that's [...]

This presentation is a transcript of the talk at the HubSpot User Group(HUG) meeting in April 2019 by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London. I am a sales manager at Hubspot and I've been with the business for almost [...]

It's not really optional. In 2019, every business should at least consider advertising on Facebook. This is a company that reaches more than 2.4 billion monthly active users, which is more than a quarter of the world's current population. In the [...]

Did you know how significant videos are for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable [...]

Digital marketing is complex. Without help, a single channel can take weeks and months to master in a way that builds revenue for your company. There are hundreds of possibilities, and not all of them are free.

Successful CRM deployment will not unfold on its own. It requires a clear strategy, technological support, and the commitment of stakeholders and staff. Most importantly, a well-defined, customized process is necessary to make a smooth transition to [...]

The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will naturally drive more leads and customers than a simple push of promotional [...]

White Hat in SEO (Search Engine Optimisation) is a set of strategies used by site owners that increase the chances of being on the first page of search engines when certain keywords are typed in.

Updated 16th June 2020 When it comes to driving traffic to your website, search engine optimisation (SEO) is one of the best methods to do so. If your site ranks highly on search engines such as Google and Bing, internet users are much more likely [...]

Around the world, there are billions of individuals with the means to support charities. Although these numbers provide sky-high possibilities for support, the difficulty is in reaching a large group of this population. For non-profits, reaching a [...]

For those interested in learning more about online marketing, two tactics every online marketing pro must be familiar with are search-engine optimisation (SEO) and Google Ads also known as pay-per-click (PPC) marketing.

Whether you own a local business or are in charge of a company with international prospects, there is no more important time than the present to invest in online marketing strategies.

Pay-per-click (PPC) campaigns are one of the most efficient marketing strategies to employ. However, dealing with search engine ad algorithms makes it more difficult to get your advertisements seen by your targeted audience.

Digital marketing can be a difficult field to navigate. For many busy business owners, learning and managing the marketing side of their business seems impossible.

Last updated 22 May 2020 “Digital” Marketing The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of [...]

From optimising pay-per-click ads to understanding the user experience of your website, knowing what metrics to analyse and what marketing strategies to employ requires the kind of expertise the average business lacks. Digital marketing [...]

Choosing an online marketing strategy for an online business can be difficult. Businesses looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).

You want to get more customers You want to increase your sales You want to expand your brand And you want to grow your business.

This is a transcript of the talk at the HubSpot User Group(HUG) meeting in June 2019 by Clwyd Probert, CEO of Whitehat an Inbound Marketing Agency in London.

Introduction If you are planning to promote and market your business online, you just cannot avoid using pay-per-click (PPC) advertising. PPC ads are banner advertisements that are only paid for when a customer clicks on them. Google, with its [...]

Hubspot User Group Meeting February 2019 - London HUG

Breaking Down the Vidyard 2019 Benchmark Report for B2B Video Content It's here! The Vidyard 2019 Benchmark Report has been an invaluable source of video content statistics over the last few years. This year's edition gives some incredible insights [...]

You can build the most beautiful, smooth, and branded landing page ever. And, you can have an incredible website with the most intuitive, easy-to-use user interface. But, here's the thing. You're not going to convert everyone. In fact, you're only [...]

  This is a transcript of the talk at the HubSpot User Group (The London HUG) meeting in April 2019 by Brian Sexton a Principal Channel Account Manager at HubSpot in Dublin.

Trying to decide which content management system to use? It's a tough choice. With the market saturated in CMS options (e.g., WordPress, HubSpot, Drupal, Joomla, etc.) picking the right one can seem daunting. After all, the CMS you choose is going [...]

If you run a business, you've probably heard of digital marketing agencies before. But, what exactly do they do? Sure, digital marketing agencies, well, market your brand, but what does that consist of?

(and watch the traffic roll in)

This is a transcript of the talk given by Stephen Higgins from HubSpot at the HubSpot User Group Meeting in September 2018 in London.

Hubspot User Group Meeting Meeting September 2018 - London HUG This is a transcript of the talk given by Pete Nichols ,from HubDo, at the HubSpot User Group Meeting in September 2018, in London.

HubSpot User Group Meeting Meeting September 2018 - London HUG This is a transcript of the talk given by Michael Litt ,CEO of Vidyard, at the HubSpot User Group Meeting in September 2018, in London.

INTRODUCTION Whereas some companies take marketing seriously, others still make decisions on how to market based on chance. More resources need to be invested in marketing.

This article is a summary of the presentation talk by Juliana Nicholson from HubSpot at the HubSpot User Group Meeting in June 2018. The full transcript of the talk and the video presentation can be seen by following this link. 

Note : You can download the slides from this presentation here . This is a transcript of the talk given by Juliana Nicholson from HubSpot at the HubSpot User Group Meeting in June 2018 in London.

By telling a story Ellie, a video strategist form StoryMe, starts to explain how  to use videos as an inbound marketing tool. 

Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing

Updated 15th June 2020

Target Relevant Groups and Connections Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example: Geography Size Sector Social grouping (e.g., [...]

How to Hire a Digital Marketing Agency: Your 8-Step Guide

Hubspot User Group Meeting December 2018 - London HUG

Video Marketing: Hubspot User Group Meeting June 2018  

Impactful social media tools to save you time and money

 (and what you should know about pillar page design)

Web design is the new frontier of a modern business. It is one of the most effective ways to drive more sales and growth for the business. It is also a great marketing technique for a product or a service to easily get found online.

For 2018, HubSpot created the Enterprise, Starter and Professional Growth Suites. You get a discount if you buy the three hubs together and the simple free CRM is included in the package.

  With many business owners like you also trying to get potential customers notice their business, simply having a website is not enough. You should do more to and because of tougher competition, relying on SEO alone just won’t cut it. With [...]

Updated 27 May 2020 How to find the perfect SEO agency for your website SEO service providers will almost always claim that they are the perfect solution to your online marketing problems.  Here's a list of things that sets apart the best SEO [...]

Updated 26 May 2020

Reach More Customers by Marketing Your Veterinary Practice Online

Many businesses view a visit to a trade show as an opportunity to take a little time out from their hectic schedule, a way to show off their latest product or scope out the competition. Whilst all of those are perfectly acceptable ways to spend your [...]

Updated 28 May 2020 Invest Strategically in Inbound Marketing and Grow Your Accounting Firm Just a few years ago many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a [...]

(And build up a killer website that gets the user experience to be something special) Note :  This is a guest post written by Anthony Tisara from My Biz Niche. 

Most people don't really understand Search Engine Optimisation [SEO]

Facebook has a myriad of marketing features available to businesses whilst dynamic video re-targeting campaigns from YouTube is highly effective as well. A picture can paint a thousand words on Instagram whilst LinkedIn is a great place to build [...]

This article is a summary of the HubSpot Academy masterclass about “Trailblazing your content marketing strategy”, by HubSpot content marketing professor Justin Champion. It forms part of the new search engine optimisation strategy (SEO) based [...]

A guest blog by Maryann Thomas, Content Writer at CloudTask Which one are you?

Hubspot User Group Meeting March 2018 - London HUG   This is the transcript of a talk given by Ian Redmond, tropical field biologist and conservationist. The talk was given at the HubSpot User Group meeting in March 2018. It was organised by [...]

This article is a summary of the presentation talk by Christian Kinnear, Managing Director EMEA at HubSpot, at the London HubSpot User Group meeting (London HUG) on the 12th of December 2017. The full transcript of the presentation can be found by [...]

Updated 4th June 2020 Free Inbound Marketing Resources. Really? We all know that the best things in life are free. But we also know they don't always come easily. That's certainly true when it comes to quality stock photos and graphics.  Sourcing [...]

(and create a revenue engine) This article is a summary of the presentation talk by Dan Tyre from HubSpot at the HubSpot User Group Meeting in March 2018. The full transcript of the talk and the video presentation can be seen by following this link. 

Hubspot User Group Meeting Meeting March 2018 - London HUG

(And Win The Game At The Mid-Funnel) This article is a summary of the presentation talk by Ed Fry from Hull.io at the HubSpot User Group Meeting in December 2017. The full transcript of the talk and the video presentation can be seen by following [...]

  Hubspot User Group Meeting December 2017 - London HUG

Hubspot User Group Meeting Meeting December 2017 - London HUG

This article is a summary of the presentation talk by HubSpot Partner Services Manager Karen Rafferty at the London HubSpot User Group meeting (London HUG) on the 27th of September 2017. The full transcript of the talk and the video presentation can [...]

How To Fix The Gaps In Your Marketing Strategy Through A Simple Audit

Let’s be frank - if you aren’t already implementing Search Engine Optimization (SEO) in your marketing strategy, you should be. Optimizing your site for organic search can bring a lot value to your business by bringing you quality visitors and [...]

What Are Pillar Pages and Why They Are Important For You? Pillar pages can help you maintain and hold up your sites architecture. Download this article as a free PDF to read and share, Click Here.

I'm going to talk for ten or fifteen minutes, just pitch it and ask questions whenever you want. I'm going to talk about a few things together. GDPR is something which is looming. Does anyone not know what GDPR stands for? Would anyone else like to [...]

HubSpot User Group Meeting September 2017 - London HUG Note: You can download the slides from this presentation here. Great. And can everyone hear me OK? Good Morning Ladies and gentlemen. It is absolutely my pleasure to be here this morning. [...]

B2B life science marketers are always interested in casting a wide net with their promotional campaigns in hopes of attracting as many companies as they can in their target market. Since marketing science professionals are always focused on creating [...]

Are you working hard to increase your success rate this year? We bring you the latest Inbound Sales Techniques that not only generate more sales but will help you close more deals in 2017.

To get initial guidance, people nowadays use search engine to seek legal advice. Furthermore, people are using the power of the internet to find legal services nearby. Do you know that ninety-six (96%) percent of adults are looking for lawyers [...]

  Most people seeking legal advice use Google to get initial guidance. Around 85% of them use online maps to find legal service locations near them, whilst 69% of customers use both a smartphone and a desktop computer to do their research.

Facebook has 1.23 billion daily active users on average, making it the biggest social networking site. Around 85 percent of all these users are from the U.S. and Canada. And, did you know that 1.15 billion of all daily active users access Facebook [...]

Updated 2nd June 2020 SEO copywriting is often considered by many as a challenge, but it can be quite simple if you follow a structured plan. Done well, good website copywriting should be easy to understand, coherent and can prove to be one of the [...]

Almost half of all Internet users look for videos related to a product or service before visiting a store in London and the United Kingdom. With 68 percent of YouTube users watched videos before deciding whether to purchase a product or not, you [...]

  When you wanted to watch a video, did you turn to TV or did you log on to YouTube? If you answered YouTube, it shouldn’t be a surprise as a study shows that YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network.

Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo.  When running a PPC campaign, marketers can set when, where, and on which keywords do [...]

    Modern consumers tend to believe almost everything they see on the Internet, especially as they look for particular products and services. For business owners, this trend could either be beneficial or detrimental to success as potential [...]

    It’s not enough for your business to have an online presence, especially if you don’t put a lot of effort into maintaining a healthy image on the Internet. Through Online Reputation Repair (ORR), you can restore the good standing and reinforce [...]

Updated 10th June 2020 Charity marketing, also known as cause marketing, is changing. Charities and non-profit organisations today need to find a more efficient ways to reach out to their target audience. For marketing teams looking for an effective [...]

There is a new realm of possibilities that open up doors to your hospitality business when you start using marketing your business inbound. Is your hotel management business plan checking in with the right inbound marketing mix for your business? [...]

  In the world of content marketing, being visible is everything. For hotel managers, start creating a hotel business plan with the help from a trusted inbound marketing agency to start your online campaign today. Create unique, excellently written [...]

If you wish to keep your hospitality business ahead of your competition, you must devise a marketing strategy that fully caters to the needs and demands of the market.  To be more precise, if you want to survive and have a competitive edge over [...]

  For any travel buff, accommodation is the first thing that enters their mind when it comes to deciding where to go. When travelling so far from home, it is easy to become lost in the options that have been given to you; from bedsits to grand, [...]

  Life science marketing is a relatively new field in that it encompasses a plethora of topics. From healthcare to food science, it is a broad, interdisciplinary study that is rooted firmly in scientific knowledge and observation. This sort of dry [...]

  One of the ways that you can capitalise on your online presence is to apply inbound marketing strategies to your existing posts. This is a relatively cost-free way to ensure that your website gets higher click-through rates and customer [...]

In a world where everyone is becoming increasingly mobile, scientific research must be written and delivered to the public in ways that they can understand. Given the effects of man-made environmental destruction becoming even more rampant with each [...]

Search engine optimisation and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on UK SEO without doing content marketing while others think that doing content marketing eliminates the need for [...]

   When we think of communicating, we often think of what we can do with words. Text-based media often requires less space, and photographs usually took a long time to process before you could view them. Today however, there are many forms of [...]

Updated June 30 2020 With so many marketing companies in London offering digital, inbound and outbound marketing, SEO, Adwords and PPC services, it can be very confusing trying to find a trustworthy agency to work with. Especially when you’re [...]

It's hard to argue with the notion that Google is the king of internet search engines. It’s not the only one out there of course, but it’s fair to say that it’s the biggest and most widely used. It has developed so much since it started in 1998, [...]

   Establishing yourself in the world of business is not an easy feat. With so much competition in the world, there is a growing number of businesses that turned to best inbound marketing companies to set themselves apart from everybody else. When [...]

Updated 22nd June 2020 Inbound Marketing For Life Sciences - What's it all about? In the world of life science marketing there are some basic factors to consider regardless of the product or service that you are providing. You could be [...]

We’ve made it! After 15 fantastic blogs, we’ve finally reached the end of our journey through inbound marketing. Since we started, we’ve looked at how to attract visitors to your website, how to convert them into leads, close those leads into sales [...]

We’re nearly there! This is the penultimate blog in our journey through the inbound marketing methodology. As the ‘Delight’ segment comes to a close, we’re going to take a look at smart text, sometimes referred to as smart content. In our last blog, [...]

  Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up. Creating useful content and great user experience for your target [...]

  The end is nigh! Don’t worry, it’s not a premonition about the end of the world, but fair warning that we’re approaching the end of our journey through the inbound marketing methodology. As we continue to look at the ‘Delight’ segment, we’ve [...]

Social Media is a platform where users are able to create content, share and distribute content as well as participate in social discussions. Studies show that one in six minutes online is now spent on social network. Here are some statistics that [...]

As we’ve worked our way through the inbound marketing methodology, so far we’ve looked at attracting visitors, converting them into leads and worked on closing the loop that turns them into customers. You might think that now they’ve bought [...]

When was the last time you heard the word “tweet” referenced to a bird? These days, tweeting is mostly done by humans in a record 340 million times a day, all thanks to a nifty little website – and now mobile app – called Twitter. The influence of [...]

It is now much easier to create your own fifteen minutes of fame. As seen in the popularity of celebrities discovered on the Internet, there is a sudden shift with how people consume media – and indeed, on how they connect with others. Interpersonal [...]

There was once a time when expanding and growing a business became very costly. It meant the presence of a physical space in the area you want to expand to, or else costly shipping and courier fees. This is no longer the case. Cookie cutter shapes [...]

At it’s core, inbound marketing is a fairly straightforward proposition. Great content generates web traffic which, in turn, allows you access to more people who share your business interests and are primed to become sales leads. Simple. The [...]

  Social media networks are growing steadily and they are providing businesses opportunities to reach out to a bigger audience.   Brands are engaging their customers and would-be customers in social media at this very moment, delighting them, [...]

It feels like, no sooner did we start our walk through the ‘Close’ aspect of inbound marketing methodology, than we’ve already come to the end of it. The final part of the puzzle looking at how you go about closing the loop, turning those visitors [...]

As we make our way through the ‘Close’ section of the inbound marketing methodology, we’ve reached the point at which we talk about email. It may seem like email marketing is too closely associated with the bad old days of outbound, but that’s not [...]

These turbulent economic times we’ve all been going through for the last few years have taken their toll on almost every business. As consumers cut back on spending and have less disposable income to play with, those in the manufacturing, electronic [...]

In today’s digitally driven world, there’s no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running [...]

In business, many people pigeonhole others into departments they think they are best suited for, based on their personality. Many believe you need a particular set of skills to make it as a salesman, a creative bent to succeed as a marketer or a [...]

It will come as no surprise to most of you that we’re a big fan of inbound marketing. We strongly believe in the methodology behind it, but we also understand that the more traditional outbound marketing ethos is still widely used. Whilst many of [...]

Hot on the heels of our last blog looking at customer relationship management, we’re now going to take a look at closed-loop reporting. The CRM blog looked at how you can utilise a computerised system to track and manage the contacts, opportunities [...]

Here we go. We’re now over halfway on our journey towards a sustainable and effective inbound marketing campaign. The last 8 blogs we’ve brought you have all been geared to attracting the right visitors and converting the right leads. We’re now [...]

Networking has been the lifeblood of business for many years. Taking any and every opportunity to meet a wider range of suppliers, new business partners and potential customers has been a proven strategy almost everywhere business is done. Whether [...]

Imagine that you’re a writer named John Smith. With the Internet being the vast network that it is, you would want to publish content on it. You start a blog, and with a little inbound marketing, you soon you start a following and web traffic.

There used to be a time when all you could see on TV were advertisements, flyers, cold-callers on your telephone that want to sell you a certain product. Well, times are changing; nowadays, customer feedback and interaction is crucial to keeping a [...]

We’re fast approaching halfway on our journey through the inbound marketing methodology. This blog also marks the end of our look at the Convert section. Over the last three posts, we’ve looked at how to attract visitors and collect their important [...]

In our previous blog, we talked about how to utilise Calls-to-Action buttons on your website to encourage visitors to take action. They can be an incredibly useful tool for any business wanting to attract and engage with their audience. 

Do you remember a time when we didn’t have social media? It feels like it’s been around forever, but it’s only in recent years that it has become an increasingly important part of our lives. It’s moved from a tool used for personal interaction into [...]

As we continue our journey through the ‘Convert’ section of inbound marketing, we’re working towards turning visitors to our website into leads. In our last blog, we talked about the use of forms on your web pages to capture their all important [...]

In our previous blog posts, we took a closer look at the first stage of the inbound marketing methodology; the ‘Attract’ segment. In those blogs, we highlighted the initial steps of turning strangers to your website into regular, engaging visitors. [...]

We’ve made it. We’re at the end of our brief journey through the first step of inbound marketing; Attract. In this last part we’re going to be discussing an aspect that most of us have become very comfortable with in recent years, at least in our [...]

Ever wonder why your Google page rankings never seem to change? It may seem that search engines bring out results based on relevance, but with a little insider know-how, you can figure out a way to market yourself and – literally – come out on top.

  The rise of the internet and the inter-connectivity of the world around us has had an incredible impact on almost every aspect of our lives. From the time-intensive social media that consumes our personal lives to the convenience of online [...]

There’s an old adage that ‘content is king’. It may be old, but it absolutely stands the test of time, even in these days of fast-moving technology, complex electronics and huge leaps in manufacturing industries. Almost everyone goes to a website [...]

Inbound Marketing & The Attract Stage, A Responsive Growth Driven Website Design We’re now more than halfway through our journey looking at the first ‘Attract’ segment of inbound marketing. Today we’re going to be looking at pages, or more [...]

If you’ve read our first blog about the enormous power of, well, blogs, you’ll already have an interest in an inbound marketing strategy and you’ll understand their role in attracting people to your website. If you haven’t, it’s linked here. [...]

The Inbound Marketing Blog For many people, keeping a journal will seem like an old-fashioned pastime from a bygone age and yet, if we called it blogging, it suddenly seems modern and interesting. Fundamentally, they are one and the same, but [...]

Drivers and Car Owners Look for Service Providers Online. According to Google, there are 70,000,000 aftermarket service searches on Google every month. This opportunity represents 525,000 customers a month. Their referrals make up another 100,000 [...]

The heating, ventilation, and air conditioning (HVAC) contractors industry in the United Kingdom is seen to pick up as the demand for housing and commercial building construction has increased this year. According to the latest data from the [...]

Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista, the global market for HVAC system installations is expected to be sized at around £77 billion—a notable [...]

London Personal Trainer's Site Clearly and Cleanly Articulates Her Vision London, UK, OCT 4, 2015 – Providing a site as fit and professional as she is, London based White Hat SEO in London (www.whitehat-seo.co.uk) is excited to announce the launch [...]

Development of Written Procedures and their Importance This article is one of a series that will focus on the process of running a successful business. It covers business process techniques used at Whitehat SEO and is written by one of our in-house [...]

For optometrists in the UK, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.

A huge majority of the British population rely on optometrists for primary eye care. In fact, 74% of people in the UK either wear corrective eyewear or have had laser eye surgery, with the help of an optometrist, to help them see better.

You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of business and revenue growth.

Whitehat SEO in London Strikes Google Gold With Another Successful Launch London, UK, SEP 5, 2015 – White Hat SEO (www.whitehat-seo.co.uk) has just launched another hot new client website 'LB Plumbing and Heating' which is quickly gaining in the web [...]

Client Site is User Friendly, Secure Optimized Site London, UK, SEP 4, 2015 – Combine their vision and preferences to produce a web page design that is uniquely theirs, London based White Hat SEO (www.whitehat-seo.co.uk) is excited to announce the [...]

Brute Force Attack Meant to Gain One's Password London, UK, SEP 10, 2015 – In April 2015, there were nearly 170,000 Brute Force attack attempts on WordPress sites worldwide. This was almost a tripling of the previously recorded data to date. In [...]

There is now a huge demand for skilled plumbers in Britain, particularly in major cities like London. This demand is partially being driven by the acute shortage of skilled plumbers, as fewer young people are entering the profession and completing [...]

Due to great demand for housing services, housing will account for over a third (37%) of the UK’s total annual construction output between 2014 and 2018. This includes plumbing services.

Add Humans.txt file to your site ADDING ONE SIMPLE TEXT FILE CAN GREATLY IMPROVE ON SITE SEO

Whitehat SEO Ltd, a London marketing company, has published a comprehensive online guide on the best practices and techniques in using Facebook ads marketing. Facebook is the leading social media site in the world, with millions of personal members, [...]

Residential property in the United Kingdom is at a steady growth. According to Property Partner, the market is now valued at more than £5 trillion and buy-to-let transactions add up to more than £20 billion annually. Additionally, urbanisation, the [...]

Revenue from residential property sales in the UK account for a huge part of the overall economic revenue.

21 April 2015 — the date of the big Google mobile-friendly algorithm update.

How will your brand become more familiar with your potential customers?

Are you struggling to market your brand’s products or services online? Is your brand being optimised the right way for you to get more exposure and traffic?

Women do not readily and openly discuss delicate medical issues. But seventy four percent (74%) of them go to the Internet to research about specific diseases or medical problems and sixty three percent (63%) seek certain medical treatment or [...]